Press release
Kefir Market Analysis 2018, Major Key Players Reviews – Nourish Kefir, Fresh Made, Danone, Hain Celestial, Lifeway Foods, OSM Krasnystaw, Etc.
Market Definition:Kefir demand will grow at a progressive rate in the developing nations. There has been growing popularity of health-based protein products which is primarily driving the growth of the market and is expected with the integration of ingredient suppliers, manufacturers and consumers. Manufacturers are focusing on sourcing high-quality ingredients to meet consumer demand along with product and packaging innovations. Also, the huge expenditure on marketing to create consumer awareness about the medicinal properties of these products drive the market demand.
Market Scenario:
Owing to growing consumer needs and their awareness about the fundamental needs for nutrition and proactive measures to prevent chronic ailments and attain well-being, demand for Kefir has grown in the recent years. The growth has been driven by the increased acceptance of health & wellness products amongst the consumers and their motivation on improving immunity. With growing health concerns and rising per capita health care cost, there has been surge in demand of Kefir consumption and consumers indulging in the pursuit of healthy buying goes for Kefir owing to the functional benefits associated with its consumption.
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The notion of good-for-you nutrients on the go is primarily driving the growth of the market and future growth in kefir market. Kefir contains less lactose and is preferred by lactose intolerant population and the consumers who are health conscious tend to go for protein laden food which is one of the factor anticipated to drive its demand in the market.
Key Players:
Some of the key players profiled in the global kefir market are Danone SA (France), Lifeway Foods Inc. (U.S.), Fresh Made, Inc. (U.S.), Nourish Kefir (U.K.), Kenmare Living Foods (Ireland), The Hain Celestial Group (U.S.), and Wallaby Yogurt Company (U.S.)
Segments:
Kefir has been segmented on the basis of flavor, which comprises regular, flavored. Regular kefir is found to hold a major share owning to ease in production and high demand for naturally flavored kefir.
Kefir has been segmented on the basis of type, which include milk kefir, water kefir, others. Among these segments, milk kefir dominates the global market based on high demand for traditionally produced kefir.
Kefir has been segmented on the basis of application, which comprises of dietary supplements, dips & sauces, beverages, frozen desserts, and others. Application of kefir in healthy beverages holds a major share based on the high demand for health drinks throughout the globe.
Regional Analysis:
The global kefir market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Europe holds a major market share followed by North America. High demand for Kefir owing to increasing demand for ready-to-drink healthy beverages from the developed countries of these regions is contributing to the positive growth of the kefir market. The U.S., the U.K., Belgium, Germany and Canada are the major importers of kefir. Increasing disposable income and developed trading channels are also driving the growth of the market in these countries.
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