easyJet is launching the first international affiliate programme exclusively with zanox

Berlin/Luton, 7 September 2006 – The leading airline easyJet has opted with immediate effect to work with zanox, the market leader in performance-based multichannel commerce. easyJet will benefit from zanox’s expertise in online marketing exclusively and on an international level. The partnership currently encompasses an extensive sales cooperation in the field of affiliate marketing, and the collaboration will focus initially on the German market before being rolled out step-by-step on an international basis.

This cooperation will also enable easyJet to provide its numerous sales partners with an international partner programme. The offer is aimed especially at sales partners from the travel industry. A provision of 3.6 percent for each successfully brokered flight booking means that easyJet is offering one of the industry's most attractive commission models.

John Kohlsaat, easyJet's Country Manager for Germany, explains: "easyJet was one of the first airlines to recognise the opportunities offered by the Internet, and we now sell around 95% of all our seats using the web. zanox offers a first-class technology and global positioning, making it our first choice. Our primary expectations from the partnership are an ongoing reduction of our sales costs and an expanded client base."

easyJet will use zanox PRM and Shop@ for its partner programme. These solutions offer the airline access to zanox's large global network, which allows easyJet to broker its flights performance-based via numerous industry-related sales partners. These partners profit from a continuous and lucrative source of income as a result of its promotional activities on private websites, portals and e-mails.

zanox currently has a presence in more than 30 countries and offers its services in all relevant online marketing channels. In addition to affiliate marketing, the company also offers search engine management, e-mail marketing, online shopping and customer loyalty programmes.

easyJet:
easyJet has been a market player for 10 years and is the number 1 low cost airline in Europe. The website address for easyJet is www.easyjet.com.

zanox:
zanox is the market leader for performance-based multichannel commerce. zanox XS provides a global solution for efficiently marketing products and services on the Internet. Besides affiliate marketing and search engine management, zanox’s online marketing services include e-mail marketing, online shopping and customer loyalty programmes. More than 1,000 prestigious international companies such as Allianz, Amazon, Axa, Citibank, DaimlerChrysler, Expedia, Jamster, Lycos, Procter & Gamble, Sixt, Staples, Vodafone and many more rely on zanox's strategic distribution channel. zanox currently works with more than one million sales partners in 30 countries. zanox partners secure permanent, first-class revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEO's Thomas Hessler, Heiko Rauch and Jens Hewald and currently employs more than 200 people. The company operates in an extremely dynamic future facing market, realising well above-average growth.

zanox contact:
Paul Coggins, Sales Executive Director UK / Harald Oberhofer, Spokesperson for the Press
zanox UK 25 Shaftesbury Avenue, London, W1D 5EQ
Phone: Tel 44 (0) 207 751 5815, press@zanox.com, www.zanox.com

This release was published on openPR.