Leading Alcoholic Drinks In China Market Status, Trends, Segmentation And Analysis Report Forecast -2022

Description :

In 2016, alcoholic drinks saw healthy growth in total volume terms in sync with the healthy disposable incomes of consumers and with more people reaching the legal age for consuming alcoholic drinks in Hong Kong. Wine and spirits recorded a good performance in general and posted positive growth due to consumers shifting towards premiumisation. On the other hand, beer and cider also recorded healthy growth because of their wide array of choices which have successfully attracted young drinkers. In…

Euromonitor International’s Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table Of Content

Healthy Growth Recorded for Alcoholic Drinks in 2016
Craft Beer Continues To Be A Powerful Trend in Beer
International Brands Still Dominate
On-trade Sales Still Outperform Off-trade Sales But at A Slower Pace
Stable Growth Expected in the Forecast Period
Key Trends and Developments
Alcohol Consumption Continues To Rise Among Young Adults
Premiumisation Trend Continues in Alcoholic Drinks
Tough Operating Environment in On-trade Channels
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources
As Watson Group in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 AS Watson Group: Key Facts
Internet Strategy
Company Background
Chart 1 AS Watson Group: Watson’s Wine Celler in Shatin New Town Plaza, Hong Kong
Private Label
Competitive Positioning
Summary 4 AS Watson Group: Competitive Position 2016
Eugina Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Eugina Ltd: Key Facts
Competitive Positioning
Summary 6 Eugina Ltd: Competitive Position 2016
San Miguel Brewery Hong Kong Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 7 San Miguel Brewery Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 8 San Miguel Brewery Hong Kong Ltd: Competitive Position 2016
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 9 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 10 Telford International Co Ltd: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2016
Category Data

Continued…….

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