Auto Infotainment Market Analysis, Ongoing Trends, Growth Drivers and Forecast till 2026
Auto infotainment is the ongoing mega trend that is gaining traction in modern vehicles that is fuelling the ubiquity of microelectronics. Consumers are more eager to get connected and access their content at any point in time and at any place on their devices with convenience. Connected car is highly safe, energy efficient and comfortable that provides information on weather, traffic and road accidents.
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As automotive sector continues with its shift towards mobility and software services, use of advanced electronics coupled with IoT integration has accelerated the development of in-vehicle entertainment systems. Bluetooth connectivity and traffic updates on a real time basis is just the tip of the iceberg. Advanced memory solutions specially tailored for auto infotainment systems provide extra storage space for rich multimedia and enhanced software applications. For example – Embedded Multimedia Card Device – it provides all features that support infotainment and navigation applications, for instance e-call, car radio, traffic monitoring, voice recognition and 3D maps.
Increasing consumer attraction towards entertained driving, growing sales of modern cars and rising demand for customization of car systems has pushed the adoption of auto infotainment. Moreover, growing per capita expenditure of people enabling them to spend on high tech car solutions, increasing awareness on security and safety of vehicles, rising penetration of smartphones and their integration with infotainment systems has triggered the growth of the auto infotainment market.
With expansion of semiconductor and automotive industry, the use of microelectronics has risen consequently developing advanced vehicle systems. To name few developments, such as voice control and advanced mapping and navigation, in infotainment systems have increased their preference among customers. This is expected to further trigger adoption of infotainment systems in the coming years.
Fact.MR analysis on auto infotainment market covers value projections of the market. According to the report, the adoption auto infotainment is anticipated to reach a value higher than US$ 36 Bn by end of the year of assessment (2026), with a volume CAGR of 6.0% during 2017-2026, fuelled by growing demand for advanced in-vehicle entertainment systems such as head-up display, connectivity systems and driver assistance systems.
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Increasing consumer focus on entertained driving and high demand for car customization supported with high per capita income is expected to fuel the demand for auto infotainment systems. Key players involved in the global auto infotainment market include Continental AG, HARMAN International, DENSO CORPORATION, Delphi Automotive LLP, FUJITSU TEN LIMITED and Garmin Ltd.
Key Highlights on Global Auto Infotainment Market
Asia Pacific excluding Japan (APEJ) is anticipated to showcase increased adoption of auto infotainment systems. With growing automotive industry in this region coupled with increasing volume sales of modern cars, APEJ reflects high lucrativeness for auto infotainment manufacturers. On the other hand, sales of auto infotainment in North America are higher as compared to other regions
Within the auto infotainment domain, the demand for entertainment and connectivity systems is higher. Sales of entertainment systems is estimated to reach a value of around US$ 24.4 Bn in 2026. However, the demand for connectivity systems is projected to grow at a relatively higher rate of 7.4% during the assessment period
Installation of auto infotainment in passenger cars is higher than other vehicles. However, light commercial vehicle segment is also booming and use of auto infotainment systems in this category is expected to significantly increase in the coming years. But passenger cars segment is highly attractive from sales point of view
With respect to sales channel, OEM segment is the largest with a high value share and is expected to lead the global market. On the contrary, aftermarket for auto infotainment is also expanding at a higher rate and is expected to register a value CAGR of 7.8% during the period of assessment.
Asia Pacific Excluding Japan (APEJ) to Reflect High Potential for Auto Infotainment
Automotive industry across the globe has taken a new turn towards introducing new developments in vehicles. Automotive sector in Asia Pacific excluding Japan region has remained strong with growing sales of passenger cars across emerging economies. Owing to high population preferring cars in countries such as China and India, it has become necessary for manufacturers to enhance their production capacities. Moreover, with ongoing innovations in cars, especially in infotainment, people are more inclined towards adopting advanced and latest systems for their vehicles. This has contributed to the sale of auto infotainment systems in APEJ, thus fuelling growth of the global market.
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