EXPO REAL 2006: “Hospitality Industry Dialogue”

“Medical Spas” – Market with substantial Demand

On 23 October, EXPO REAL 2006, International Trade Fair for Commercial Property, will dedicate a complete day to the hotel business and its specific market conditions for the fifth time. The “Hospitality Industry Dialogue” will deal with the new topic of “Medical Spas” this year, which goes beyond wellness to preventive medicine.

Against the background of increasing cost-cuts in the healthcare system and increasing willingness of the population to assume responsibility for lasting health of body and spirit, there is a new market of substantial scope for suppliers of medical spa facilities. A current study by ghh-consult GmbH (Wiesbaden) calculates the additional demand for companies offering such services to amount to approx. 800,000 guests with four million overnight stays per year alone in Germany. Guests paying out of their own pockets will receive approximately 20 million preventive treatments during stays of several days. This forecast demand will result in bookings of approx. 17,000 hotel rooms for medical spa facilities with integrated hotel And the sales volume resulting from these stays will amount to about one billion euros per year, which corresponds to added value of 400 million euros for the economy and 20,000 full-time jobs.

EXPO REAL is dealing with this current topic and has been able to sign up a discussion participant with the well-known Milan architect Matteo Thun, who combines facility functions and attractive design. Dr. Otmar Michaeler, CEO of the Falkenstein Michaeler Tourism Group (Vahrn/Bozen, Italy) will present projects, which take medical aspects into account. This development will also affect medicinal baths and other spas. Gustav Wagener, spa manager of Bad Pyrmont and currently representing the German Association of Medicinal Baths (Bonn), will explain which restructuring measures might be required. Claus-Arwed Lauprecht from Wellness-Institut GmbH (Bad Homburg) will round the experts, who are active in international projects, in the panel discussion, which will be chaired by Dr. Gisela Hank-Haase, managing partner of ghh-consult.

Other topics of the “Hospitality Industry Dialogue” are “Let’s Buy Hotels - Acquisition and Transaction”, “Global Player: Think Local, Book Global” and “From Russia with Love – the Market of the Future Russia”, a hotel market, which we will hear a lot about in the short-, mid- and long-term. Prominent experts from Moscow and St. Petersburg will provide insights into the rapid development of their country within the framework of this event.

You can obtain additional information about EXPO REAL and the “Hospitality Industry Dialogue” at www.exporeal.net - Conference program.

About EXPO REAL
EXPO REAL, 9th International Trade Fair for Commercial Real Estate, will take place on the grounds of the New Munich Trade Fair Centre from 23 to 25 October 2007. EXPO REAL has developed into one of the leading real estate trade fairs in Europe since its premier in 1998. The fair is a platform for industry- and country-overlapping real estate projects, networking and investments & financing. All important real estate markets and sites as well as international key players of the real estate business are there. The comprehensive conference program provides an ideal overview of current trends and innovations in the real estate market. The trade fair in 2005 had 1,415 exhibitors from 35 countries and approx. 17,598 visitors from 60 countries. Statistics for EXPO REAL are checked by an independent auditor contracted by the Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen (Society for Voluntary Control of Fair and Exhibition Statistics).

Contact person for the press

Petra Gagel
Messe München GmbH
Phone: 089 / 9 49-20244
Fax: 089 / 9 49-20249
E-mail: petra.gagel@messe-muenchen.de
Website: www.exporeal.net

Messe München International (MMI)
Messe München International (MMI) is one of the world’s leading trade-fair organizations with approximately 40 trade fairs for investment goods, consumer goods and new technologies. More than 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part each year in the trade fairs in Munich. In addition, MMI organizes trade fairs in Asia, Russia, the Middle East and South America. With four subsidiaries abroad and 62 foreign representatives covering 86 countries, MMI has a truly global network.

This release was published on openPR.