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An entire trade fair in a single app – new trade fair companion at electronica 2010

09-30-2010 10:45 AM CET | Science & Education

Press release from: Messe München GmbH

An entire trade fair in a single app – new trade fair companion

- New utilization area for smart phones: cell phone application helps to plan, implement and follow up attendance at the trade fair
- Exhibitor data, supporting program, navigation – in one single app
- Application available for the iPhone and cell phones containing a mobile browser

Munich, 30 September 2010. Smart phones are now an important part of everyday life. They have also become an aid in all walks of life thanks to more than 200,000 applications: first-aid tips, cooking instructions, navigation assistance on the high seas or as a spare key for the car - the possibilities are enormous. With the EasyExpoNavigation application, visitors to electronica 2010 can now also use their cell phone as a trade fair companion.

The iPhone application will not just make it easier for visitors to electronica 2010 to search for exhibitors and products. A number of points of interest such as forums, restaurants, public transport stops, as well as a list of events will help visitors prepare for the trade fair. This free tool also contains the names of all exhibitors together with further information such as products and addresses.

Plans of the Munich Trade Fair Center and the individual exhibition halls are integrated in the application. They will ensure quick orientation and navigation in the halls and during travel to and from the Munich Trade Fair Center. Also integrated in the application are flight departure times from Munich Airport and departure times of means of transport operated by the Munich Public Transport Authority from the Munich Trade Fair Center.

Whether a press conference, forum events or the CEO Round Table, ExpoEasyNavigation will quickly help visitors to find out what event is actually taking place in the exhibition halls. The entire supporting program of electronica is integrated in the application and will make it easy for visitors to quickly plan their attendance at the trade fair.

ExpoEasyNavigation, a new trade fair software developed with infsoft GmbH, Grossmehring, can be used via two media channels, i.e. an application and the browser variant. The application can be used with iPhone, iPad and iPod. In addition to the above-mentioned functions, it also offers real-time navigation, e.g. from the visitor’s current location to the required exhibitor or a point of interest. Since the location is always updated in real time, the visitor knows his precise position at all times. One other advantage: after it has been downloaded, the application is used offline. This means that visitors to electronica will not incur any roaming fees when using the application.

The browser variant is available for all smart phones and features the same options as the application apart from real-time navigation. Instead of route guidance, the user sees a map with markings when selecting his destination.

Another special feature is the favorite function. This enables the user to store destinations such as the car park or cloakroom, or highlight favorite exhibitors and products on the hall plans.

The applikation can be downloaded from the electronica website at the end of October.

All information on electronica 2010 can be found in the Internet at: The press releases are available on the press pages at: For further information on ExpoEasyNavigation, visit:

Messe München International (MMI)
Messe München International (MMI) is one of the world´s leading trade-fair companies. It organises around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and South America. Via its six subsidiaries – in Europe and in Asia – and 64 foreign representatives actively serving over 90 countries, MMI has a worldwide business network. Environmental protection and sustainability are key priorities in all MMI´s operations, at home and abroad. Further information:

About electronica
electronica is the world’s leading trade fair for electronic components, systems and applications. It has been held every two years in Munich since 1964 and presents innovations from the entire range of products and services in the electronics industry. electronica is the most important international meeting-point for the electronics industry and features, in addition to the exhibition areas, a supporting program containing first-class conferences - electronica Automotive Conference and Wireless Congress – and discussions. electronica 2008 was attended by around 73,000 visitors and almost 2,800 exhibitors. The total amount of exhibition space was 160,000 square meters.
hybridica, international trade fair for the development and manufacture of metal-plastic hybrid components, has been staged concurrently with electronica since 2008 and produces numerous synergy effects.
The number of exhibitors and visitors at electronica and hybridica is verified by an independent auditor on behalf of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM) and can be downloaded from:
In addition to electronica in Munich, Messe München organizes trade fairs for the electronics industry all over the world. This network of electronics trade fairs includes leading regional events in Bangalore, Hong Kong, Sao Paulo and Shanghai, as well as productronica in Munich. A total of 6,700 exhibitors and 244,000 take part in these events.

Messe München GmbH
Angela Präg
81823 Munich
Tel.: +49 (0) 89 949 20670
Fax: +49 (0) 89 949 97 20670
Email: angela.praeg(at)

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