Press release
Rich Communication Services (RCS) Market– Growth Opportunities & Technology Developments by 2025
The objectives of this study are as follows:
To define, describe, and forecast the "Rich Communication Services (RCS)" market by type, application, component, delivery model, end user, and region
To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World (RoW)
To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies
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Rich communication services is the platform that allows delivery of communication beyond voice and sms. It is an IP multimedia subsystem based platform that enables mobile operators to provide enhanced communication services includes instant messaging, chat, content sharing, IP video call, VoIP, document exchange and others These services enables consumers to interact with instant chat or messaging with one to one or groups and allows them to share file or live video across devices and on any network. The rich communication service is available to consumers without downloading any application or sign up to a web service and provides communication with a security.
The factors favorable to growth of the rich communication services market are influence of social networks. Moreover, increasing adoption of high speed broadband and these has benefited to mobile network operator. Mobile network operator are investing and adopting rich communication services to generate revenue through creation of apps and B2B services via accommodated solution and from pay as you grow costs solution. The rich communication service provides value added solution to the existing messaging technology and service provider are increasingly adopting these services to provide differentiated data and multimedia services to users. In rich communication services challenges are numerous owing to messaging technology and increasing competition from over the top (OTT) players which offers internet based services. RCS Market growth is anticipated to be hindered on account lack of awareness among organizations about deployment and usage of services.
Rich Communication Services (RCS) Market witnesses immense growth opportunities from providing simpler solutions to enterprise consumers and users. For small medium business and organizations has opportunities in these market include integrated communication, mobile content administration and video services. The RCS for enterprise users provides a business policy consenting personalization while maintaining the commercial panel for the company communications and applications. For consumer RCS provides opportunity to merge sms and voice with instant video and messaging sharing across any network and devices. Further, it provides to mobile network operators an opportunity for generating revenue from their existing services to their customers with the enhanced communication services
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The rich communication services market is segmented on the basis of by services and deployment. On the basis of services market is segmented content sharing, chat, IP video call, VoIP and file transfer. Based on deployment market is segmented as on premise and cloud. Further, cloud-based deployment services is expected to be more useful and to take of this opportunity by simpler solutions to enterprise consumers and users. As the this market is increasing competition from over the top players which provides internet based services and making challenging for mobile operators to provide traditional services which includes messaging and voice. Few of the companies are planning to invest in rich communication services as per increasing demand for the services
The Asia pacific region is expected to be the major market for rich communication services followed by the Europe region. The growth in Asia Pacific is expected to be driven by countries including the china, India and japan which have witnessed major adoption of this services during forecast period and are hub of large as well as start-ups vendors in the region. These services has high penetration Spain and south Korea and other countries which has incorporated these services such as Germany, Mexico, Argentina, the U.S., France, Brazil, Romania and Colombia
Some of the leading players in the Rich Communication Services (RCS) Market are Alcatel-Lucent S.A.., Genband Inc., Ericsson, Interop Technologies., Mavenir Systems, Huawei Device Co., Ltd, Nokia Networks, Vodafone group Plc., SAP America Inc., Xura, Inc., Orange S.A., SK Telecom, Comverse, SAP and Acision
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
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The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market
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