Digital Asset Management Market - Organizations’ Need for Optimizing Data Management Generates Demand

Digital asset management (DAM) to attain a value of US$6.33 bn in 2025 from US$1.73 bn in 2016. The market will rake in the value by registering a solid CAGR of 15.6% between 2017 and 2025.Depending upon the manner of deployment, the global market for digital asset management (DAM) can be divided into on-premise, enterprise, and cloud deployment models. Among the three, the enterprise deployment model accounted for a leading share in the market in 2016.

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Rising emphasis of enterprises to organize their digital assets for smoother operations is one of the main factors fuelling growth in the global digital asset (DAM) market. In addition, increasing knowledge of the usefulness of cloud-based solutions for improving functionality and reducing costs is also serving to stoke growth in the market.

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Yet another factor stoking growth in the global market for digital asset management (DAM) is the swift pace of digitization of companies of various sizes and also various public sector departments. “The enterprise sector has begun to understand the importance of data and the need to store it methodically and securely.

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Further, the enormous increase in complex data sets and the limitations and difficulties in manually managing data has brought about an uptick in demand for digital asset management (DAM) solutions.

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