Winter Tire Testing Market: Size, Trends, Share and Growth Forecast till 2028

The prospects of winter tire manufacturers depend as much on consumer perception as on the uncertain weather conditions.

According to our survey, nearly 60% of respondents agreed to using winter tires. However, there was still room for improvement in this landscape, as 40% respondents said they were currently not using any winter tires. Although the outlook on the winter tires market remains positive, the high dependency of this market on weather conditions continues to create situations of over-supply as well as scarcity.

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Winter Tires Market Regulatory Landscape

The winter tires market is as much influenced by technological innovation and consumer awareness, as it is by regulations mandating their use. The spike in winter tire sales in Canadian provinces is a case in point. Winter tire manufacturers are to be benefit if the growing spate of regulations becomes pervasive. Several countries in Europe and North America have enacted laws regarding appropriate use of winter tires.

16”-19” – The Shift Towards Larger Rim Sizes becoming Pervasive

The preference towards larger rim sizes is gaining ground. This trend is pervasive across all vehicle types – two wheelers, passenger cars, LCV, and HCV. Nearly 60 million 16”-19” passenger car winter tires were sold in 2017, which was the highest across all vehicle classes.?

Winter tire manufacturers are not oblivious to the emerging opportunities in this fledgling landscape. In a bid to consolidate their market position, key market participants are focusing on launching advanced winter tires that offer optimal performance under rapid temperature changes.

Premium winter tire companies are making incremental improvements – both in terms of technical upgrades and addition of new sizes. For example, Nokian Tyres added new sizes to WR A4, its flagship winter tyre range for Central Europe. The company has made these premium winter tyres available in modern electric cars as well. Continental AG also launched its new range of Winter Contact TS 860 S tires. These premium tires are available in 18”-21” size range, and are targeted at highly motorized vehicles.

Asian winter tire manufacturers Hankook Tire and Yokohama Tire also have a significant penetration in this landscape, with cost being the key differentiator. Although Fact.MR’s study revealed that end-users prefer premium winter tires owing to positive perception and reliability, Asian manufacturers are steadily gaining traction as the market makes a steady shift from niche to mainstream.

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Penetration of Winter Tires Growing, According to Fact.MR’s Survey

Nearly 60% of respondents agreed to using winter tires in Fact.MR’s survey. However, there was still room for further penetration, as nearly 40% of respondents were yet to own a set. Perception about winter tires was generally ‘positive’, with a significant percentage of ‘non-owners’ agreeing to trying out these tires in the future.

North America is a lucrative market for winter tire sales, with harsh winters and government regulations augmenting penetration. To consolidate its position in the North American market, Nokian Tyres is investing US$ 360 million in Tennessee. The manufacturing plant is likely to have a capacity of 4 million. Another key factor driving the growth of the North American winter tires market is rising consumer awareness about the importance and benefits of winter tires.

Independent Aftermarket Accounted for 52% of Global Winter Tire Sales in 2017

End-users show a marked preference for independent aftermarket, with this sales channel accounting for nearly 52% volume share of the market in 2017. The status quo is likely to remain unchanged during Fact.MR’s review period, OES maintaining its position as the second prominent sales channel.

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About Fact.MR

Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized Automotive Market Research Reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that's why we publish multi-industry global, regional, and country-specific research reports.

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This release was published on openPR.