Softball Equipment Market Opportunities, Key Growth Factors, Ongoing Trends, Market Perspective and Forecast till 2026
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Fact.MR’s recently published report envisages an average expansion for the global softball equipment market over the period 2017 to 2026. Worldwide sales of softball equipment are forecast to exceed US$ 550 Mn in revenues by 2026-end.
Manufacturers of Softball Equipment are Offering Customized Products to Meet Consumer Requirements
An upsurge in awareness regarding fitness & health has been witnessed among the global population since the recent past, driven mainly by the desire to lead a better & healthy lifestyle. Increasing awareness about health has further spurred the interest of individuals in various sports, and softball is no exception. Growing interest in softball among the general public has created significant demand for softball equipment. Individuals currently seek tailored softball products that meet their expectations and needs, which in turn has led manufacturers of softball equipment to offer customized equipment. In addition to its association with health benefits, softball is now being viewed as a medium of social engagement, and outlet for personal accomplishment. In addition, several softball tournaments have been introduced, which in turn have proliferated the participation in the sport.
3 Key Future Prospects of Softball Equipment Market for Forecast Period 2017-2026
1. North America will spearhead the global softball equipment market, in terms of revenues. Europe and Asia-Pacific excluding Japan are also expected to remain major markets for softball equipment, with sales collectively projected to account for nearly 30% market share by 2026-end.
2. On the basis of product type, bats will continue to be sought-after in the market, with sales poised to surpass US$ 350 Mn in revenues by 2026-end. Revenues from sales of softball bats are estimated to remain significantly larger than those from all the other product segments combined. Gloves are also expected to prevail as a lucrative product in the market.
3. Third party online channels and modern trade are expected to remain the leading revenue contributors to the global softball equipment market, based on sales channel. Third party online channel will also persist as the fastest expanding sales channel for softball equipment, trailed by direct to customer online channel.
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North America to Remain Largest Market for Softball Equipment
High disposable incomes of the population in North American countries is expected to remain a major factor driving growth of the softball equipment market in the region. In addition, people in North America are increasingly becoming health-conscious and adopting measures to keep themselves fit as well as engaged in social activities, and softball is one of the popular means in catering to both these requirements. The female population in the region is also taking high interest in the sport. Driven by aforementioned factors, North America will continue to be the largest market for softball equipment.
Based on product type, softball bats are likely to lead the market in terms of revenues, with demand mainly driven by huge adoption of wooden softball bats by professional as well as amateur players. In addition, rising retail costs of softball bats are further complementing revenue generation through this product segment.
Third party online channel are projected to remain the fastest expanding as well as dominant sales channel for softball equipment during 2017 to 2026. Based on buyer type, individual buyers will account for the largest revenue share of the market over the forecast period.
The global market for softball equipment will continue to be dominated by few leading vendors competing in terms of market reach and product offerings. Competition in the market is expected to intensify in the upcoming years, with growing product extensions and shares of the vendors. These vendors are introducing innovative equipment for enhancing their product portfolio and increasing their market share through products such as softball bats with enhanced swing speed, lightweight gloves, and tracking technologies. Key players driving growth of the softball equipment market globally include Nike, Newell Brands Inc., Mizuno Corporation, Under Armour Inc., Phoenix Bat Company, Adidas, Amer Sports, Zett Corporation, Schutt Sports Inc., and Peak Achievement Athletics.
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