FTD Companies, 1-800-Flowers.com, Teleflora, & From You Flowers Leading the US Floral Gifting Market | Arizton

The US floral gifting market is fragmented, and the top four players attribute to the majority of the market share. According to a recent market research report by Arizton the leading companies are utilizing catalog, online, mass market retail, wholesale, floral and gift retail channels as distribution channels to reach maximum number of consumers in the US market.

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Floral mass marketers that cater to consumers take orders via websites, mobile, and phone and the development of digital technology is expected to revolution the business models in the US market. The market is also witnessing the operation of floral wire services that use proprietary network communication systems through which orders are taken and passed through to the members of the floral network. Such service networks will boost revenues in the US floral gifting market during the forecast period.

US Floral Gifting Market - Overview

The development of technology, innovation in the supply chain, and florist-led changes to stay relevant is augmenting the growth of the US floral gifting market. The new entrants are readapting business models that is resulting in a multifarious landscape in the market. The emergence of new rules that is transforming the business model in the market includes razor-sharp focus on waste, sourcing, design, and customer experience. The focus on establishing dedicated supply chains that enables direct-to-customer interaction will create new opportunities for leading vendors in the US market. This new form of distribution network will reduce the perils associated with quality, availability, delivery time, and ethics by removing the middle-men in the process. The trend of on-demand floral production is augmenting the demand in the market. The concept of farm-to-table is gaining immense popularity and strategic supervision that will lead to optimized production system reducing wastage will revolutionize the market. The prominent players are scaling their flexibility thereby, avoiding any upcoming pitfalls and expanding their resource network and organizing back-up specifically during holiday seasons to attract new consumers and gain a larger share in the US floral gifting market.

The range of innovations in the delivery model by eliminating retail stores and leveraging digital platforms to attract more consumers, will positively impact their purchasing decisions and drive sales in the market. The demand for bouquets that are made of cut flowers and DIY concepts will create new opportunities for leading vendors in the US market. The US floral gifting market is projected to reach revenues of approximately $16 billion by 2023, growing at a CAGR of around 6% during 2017-2023.

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The report considers the present scenario of the US floral gifting market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the US Floral Gifting Market

FTD Companies
1-800-Flowers.com
Teleflora
From You Flowers

Prominent Players in the US Floral Gifting Market

Avas Flowers
BloomNation
Blooms Today
Farmgirl Flowers
Flora2000
Flowerbud.com
Flowerpetal.com
Just Flowers.com
KaBloom.com
Venus Et Fleur
The Bouqs
UrbanStems
Gotham Florist
H Bloom

Market Segmentation by Platform

In-Store
Online
Mobile

Market Segmentation by Occasion

Personal Gifting
Wedding
Self Gifting
Corporate
Sympathy

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