Gift Card Surge Propels Corporate Gifting Market Growth: An Emerging Driver Transforming The Corporate Gifting Market Landscape

The Corporate Gifting Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Corporate Gifting Market?
The size of the corporate gifting market has witnessed a significant surge in recent years. It is projected to expand from $839.57 billion in 2024 to $919.94 billion in 2025, marking a compound annual growth rate (CAGR) of 9.6%. Factors such as corporate relationship fostering, acknowledgment and appreciation initiatives, branding and marketing strategies, event-centric gifts, and gaining a competitive advantage have contributed to the growth during the historic period.

The size of the corporate gifting market is poised for substantial growth in the coming years. Predictions indicate it will expand to a considerable $1245.8 billion by 2029, with a steady compound annual growth rate (CAGR) of 7.9%. Factors driving growth during this forecast period include sustainability and ethical gifting trend, the rise of virtual and remote work, the impact of globalization, a shift in focus towards health and wellness, and the application of data analytics in gifting strategies. Key trends over the forecast period consist of innovative packaging, bespoke and personalized gifts, the integration of technology in gifting solutions, consideration for eco-friendly and sustainable presents, and the popularity of artisanal, locally sourced gifts, with a focus on inclusive and diverse gift options.

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What Are the Different Corporate Gifting Market Segments?
The corporate gifting market covered in this report is segmented -

1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

Subsegments:
1) By Tech Gadgets: Office Supplies, Drinkware, Stationery
2) By Food: Snack Packs, Gourmet Hampers, Gift Baskets
3) By Personalized Clothing Item: T-shirts, Jackets, Caps, Hoodies
4) By eGift Card: Retail eGift Cards, Dining eGift Cards, Online Store eGift Cards
5) By Experience (Airfare or Concert Tickets): Travel Vouchers, Concert Tickets, Event Passes
6) By Other Types: Subscription Boxes, Custom Awards, Event Invitations

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What Are the Primary Drivers Shaping the Corporate Gifting Market?
The corporate gifting market is projected to expand, propelled by the increasing popularity of gift cards. These prepaid cards or vouchers, containing a specific monetary value, permit the bearer to buy goods or services up to the value stored within the card from the retailer or business that issued it. Gift cards offer the recipient the freedom to select items or experiences based on their personal preferences, making them an excellent choice for corporate gifting schemes. For example, a survey conducted in May 2024 by Recharge, a Dutch online prepaid payment firm, involving 2,000 adults aged 18 and over in the UK, revealed that one in five (around 11.4 million people) Britons used prepaid cards. This represents a 118% increase since the start of the cost-of-living crisis. Of those surveyed, 34% (approximately 3.9 million) noted that they use prepaid cards to manage their financial affairs better, and 26% (about 3 million) use them as a method of avoiding debt. This rising use of gift cards will, therefore, boost the growth of the corporate gifting market. Corporate Gifting Market: Growth in Corporate Gifting Market Propelled by Increasing Corporate Conferences and Events

Which Companies Are Leading in the Corporate Gifting Market?
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited

What Are the Major Trends Shaping the Corporate Gifting Market?
Leading corporations in the corporate gifting sector are concentrating on the creation of sophisticated digital solutions, such as enabling small enterprises to craft and conceptualize gift boxes filled with handcrafted items to boost personalization and enhance customer engagement. Such unique and unforgettable gifting experiences can effectively mirror the identity of their brand. To illustrate, in August 2023, a start-up based in the US named Mona, which specializes in products for women's health and wellness, introduced corporate gifts curated by women, refugees, and underrepresented creators. The initiation of this corporate gifting scheme aims to uplift underrepresented entrepreneurs and creators, with a strong emphasis on women and immigrants. Backed by Alpine Social Ventures and Stanford, this social project is committed to aid these entrepreneurs via strategic investments. It collaborates with small businesses to create gift boxes filled with handcrafted items, enriching the gift-giving experience and encouraging further investment in the participating businesses.

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What Are the Top Revenue-Generating Geographies in the Corporate Gifting Market?
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Corporate Gifting Market?
2. What is the CAGR expected in the Corporate Gifting Market?
3. What Are the Key Innovations Transforming the Corporate Gifting Industry?
4. Which Region Is Leading the Corporate Gifting Market?

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