Key Projections on Men's Swimwear Market Generating Revenue US$ 400 Mn By 2022
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In an era dominated by news of global warming and climate change, it can be challenging for key stakeholders in the men’s swimwear market. Swimming pools require a near-constant supply of fresh water which is especially difficult in water-starved, developing countries. Even though manufacturers are experimenting with newer materials and colors, it is difficult to market speedos to men as neither they nor women are particularly keen to purchase this kind of men’s swimwear. Swimming injuries are quite common for men and could be another constraint that stifles growth of the men’s swimwear market.
In order to offer readers with up-to-date information about the latest advancements in the global Men’s Swimwear market, the report provides updates about market opportunities, which can benefit leading manufacturers of Men’s Swimwear. With continuous evolution of the sports industry, keeping a record of latest developments and trends is fundamental for Men’s Swimwear manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.
Highlights on Men’s Swimwear Market
The swim trunks swimwear segment comprises a revenue share of a third of the men’s swimwear market making it vital for key stakeholders to target. Swim trunks are popular across young and old demographics and are largely expected to remain so. The swim trunks segment could be worth almost US$ 122 million by the end of the forecast period. Men’s bikinis on the other hand are an extremely niche segment and have a single digit revenue share in the men’s swimwear market. Companies would require customized strategies to reach their target audience effectively
The Leg Skin men’s swimwear follows swim trunks in terms of popularity and Europe accounts for a quarter of the regional contribution. A market opportunity touching US$ 19 million makes it well worth the while of major players in the men’s swimwear market. With respect to the square leg suits segment, both North America and APEJ represent a potential market opportunity as large as Europe
Polyester and Nylon are far more popular material types in the men’s swimwear market than cotton as both dry much quicker. The polyester market in Europe alone is predicted to push past US$ 40 million by end 2022. For companies making nylon swimwear APEJ can be the region to focus on
Swim Trunks are the Largest Segment in the Men’s Swimwear Market
Swim trunks are almost a third of the men’s swimwear market and are the most popular segment by a considerable margin. Companies would be advised to target either the Europe or APEJ swim trunks market as they are the only two regions poised to push past a value of US$ 30 million by the end of the forecast period. The leg skin segment comprises 1/6th revenue share by product type segment in the men’s swimwear market and companies may wish to attack the North America leg skin market segment as it closely follows both Europe and APEJ.
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Nylon and Polyester Far More Popular than Cotton Swimwear
Nylon and polyester together consist of nearly 2/3rd the men’s swimwear market and these material types outpace cotton swimwear by a massive margin. The polyester men’s swimwear segment is estimated to touch US$ 160 million by end 2022. Key players may want to target Europe as this typically colder continent has a large population that seeks to travel to tropical or coastal regions to escape the bitter winter months.
The Fact.MR report on the men’s swimwear market has profiled some of the prominent companies actively involved in the men’s swimwear market. The companies are Amer Sports Corporation, American Apparel, Arena Italia, Dick’s Sporting Goods, La Perla Group, NoZONE Clothing Limited, Orlebar Brown Limited, Parah S.p.a, Perry Ellis International, Speedo International, and Triumph International.
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