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Data Analytics Outsourcing Market - The Popularity of Internet of Things

Data Analytics Outsourcing Market - The Popularity of Internet

Exponential growth in data generation has increased the need for advanced data analytics skills to leverage the same for business benefits. Enterprises are increasing profitability and improving their efficiency by using several business software systems such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM). These systems have resulted in an exponential increase in data related to operations, customers, and suppliers. Increased pressure for regulatory compliance and greater transparency in sectors such as BFSI, healthcare, and IT & telecom are expected to increase the demand for data analytics.

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Inadequacy of in-house expertise has led to higher demand for third-party service, allowing the enterprises to make effective insight-driven business decisions, provide improved services to customers, and avoid losses and risks. With rise in awareness regarding its advantages and increase in productivity through its use, and also due to lack of in-house expertise and skilled resources, the data analytics outsourcing market is anticipated to grow swiftly in the near future. However, many organizations are reluctant to outsource their data analytics service due to concerns regarding data security. For regulated industry sectors such as banking, insurance, healthcare, and government, security of data is crucial and any failure or gap in it may result in major problems. These may lead to circumstances in which the analytical models can impact on privacy negatively from both an ethical and legal perspective, and hence signify the possible hindrances to the data analytics outsourcing market.

A key trend boosting the growth of the data analytics outsourcing market is the popularity of Internet of things (IoT) as it provides marketers and businesses with opportunities to utilize and create actionable insights regarding consumers. The new technologies vital for successful implementation of IoT drive new business opportunities. Data analytics is swiftly developing as Internet of things (IoT) is helping in better decision making. Analysis of information about connected things is one of the key features of Internet of things. Usage of IoT increases the amount of data in category and quantity, thus presenting the opportunity for development and application of data analytics outsourcing.

The data analytics outsourcing market can be segmented on the basis of application and industry. Based on application, the data analytics outsourcing market can be classified into marketing analytics, sales analytics, fraud detection and risk management, supply chain analytics, process optimization, advisory services, device security solutions, and others. Based on industry, the data analytics outsourcing market can be divided into BFSI, IT & telecom, healthcare, retail, media & entertainment, energy & utilities, hospitality, education, manufacturing, consumer packaged goods, and others.

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From a geographical standpoint, North America is expected to hold a major share of the data analytics outsourcing market. Growth of the global data analytics outsourcing market in the region can be attributed to the rising demand for advanced data analytics services in industries and the high adoption of marketing analytics by companies as to offer the best possible services to their clients. Asia Pacific is expected to witness lucrative growth as rapid progress is projected for the data analytics market in India. Furthermore, the data analytics outsourcing market in Asia Pacific, Europe, Middle East & Africa, and South America is also expected to grow significantly during the forecast period.

Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations

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