Press release
HAGEN INVENT styles Sebastian
HAGEN INVENT: Best location in Berlin for SEBASTIAN Relaunch
The Duesseldorf experts for live communication staged a perfectly styled event in October in a former underground railway station in Berlin. On behalf of their client Wella AG, the event marketing agency HAGEN INVENT carried out the relaunch of the premium haircare brand Sebastian Professional.
More than 750 top hair stylists from Germany, Austria and Switzerland were invited to attend the exclusive event in the former underground Metro station U3, located underneath Potsdamer Platz in Berlin. HAGEN INVENT gave the Sebastian brand, whose hair-styling concept stands for unbounded creativity, self-confidence and audacity, the professional support necessary to present the brand and the new product line to the international circle of haircare professionals attending the event. The experts for live communication converted the event concept into an inspiring experience in one of Berlin’s trendiest locations.
Both the client and their invited guests, as well as celebrity hair artistes specially flown in from the USA, were unanimous in complimenting HAGEN INVENT on the night: „The best location we have ever seen for a Sebastian party!“
HAGEN INVENT - the experts for live communication is one of the pioneers of live communication. Since 1979, we have been developing events, incentives and sales promotion activities worldwide for our clients. Strategic brand knowledge, innovative creativity and goal-oriented competence in the areas of consulting and implementation have made HAGEN INVENT not only one of the most experienced agencies in the business for over 30 years, but also a reliable partner and expert throughout the entire field of live communication. During this period, we have successfully carried out more than 1000 projects in Germany and throughout the world. From our agency headquarters in Duesseldorf and branch office in Hamburg, over 30 employees attend to the needs of our clients – manufacturers of international brand-name articles, automotive groups, prestigious insurance companies, pharmaceutical corporations, telecommunications and IT companies. Our long-standing business associations with our clients, the various awards bestowed upon us in recognition of our work, and our position at the top of the latest creative and agency ranking lists are verification of our high standards and competence as experts for live communication.
HAGEN INVENT GmbH & Co. KG
the experts for live communication
Plange Muehle 1
D-40221 Duesseldorf
Fon +49 (0)2 11 . 6 79 35-0
Fax +49 (0)2 11 . 6 79 35-19
info@hagen-invent.de
HAGEN INVENT | Hamburg Office
the experts for live communication
Hongkongstrasse 3
20457 Hamburg
Fon +49 (0) 40 . 278 836-70
Fon +49 (0) 40 . 278 836-71
hamburg@hagen-invent.de
www.hagen-invent.de
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