Text Analytics Market: Big opportunity for Social Media and Cloud Technology for Data Storage, Forecast 2018 to 2021

Market Highlights:

Text analytics tools are being increasingly used by organizations to aid their business-making process by offering actionable insights from various forms of text sources, such as client interaction, emails, blogs, product reviews, tweets, and center logs. The primary objective of text analytics is to accumulate different forms of data, including structured and unstructured, which is further utilized for analysis, thereby fueling the organization’s business decisions. Text analytics can be practically incorporated into any industry, which creates an avenue for industry players to penetrate the market. This is expected to increase the competition amongst the industry over the forecast period.

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Growing Demand for Social Media Analytics

The interaction between enterprises and customers are increasing through social media platforms including Facebook, Instagram, and Twitter, owing to the ease of communication. The companies procure better picture and understanding of their products and services owing to which the use of text analytics is expected to grow. Furthermore, the text mining of the data acquired from these social media platforms is utilized to create marketing campaigns and amend expenditure of the organization. The industry players use various models such as sentimental analysis and online activity analysis to device a customer’s behavior, which fuels the demand for text analytics over the forecast period.

Top Industry Players:

This report studies the global Text Analytics market, analyzes and researches the Text Analytics development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like: IBM, SAP SE, SAS Institute, Clarabridge, Attensity, Lexalytics, Basis Technology, Opentext Corporation, Rapidminer, Angoss Software.

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Key Benefits

• This report provides an extensive analysis of the current and emerging market trends and dynamics of the Text Analytics market.
• The market trend analysis for all the countries is conducted by constructing estimations for key segments between 2018 and 2021 to identify the prevailing opportunities.
• The report assists to understand the strategies adopted by the leading companies in the industry.
• Extensive analysis is conducted by key player positioning and monitoring the top competitors within the regional market.

Market Segments

Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of Text Analytics in these regions, from 2011 to 2021 (forecast), like
• North America
• Europe
• China
• Japan
• Southeast Asia
• India

Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into
• Big Data
• Natural Language Processing
• Machine Language Processing

Split by application, this report focuses on consumption, market share and growth rate of Text Analytics in each application, can be divided into
• Marketing and CEM
• Data Analysis and Forecasting
• Enterprise Information Management

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This release was published on openPR.