Press release
Egypt Yellow Pages Teams Up with Growing Online Auto Directory
Cairo, Egypt – October 27, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, teamed up with yet another top online player, when it recently announced its partnership with CC (ccegy.com), Egypt’s largest automotive information network.ccegy.com specializes in providing data on cars in Egypt. It offers comprehensive information on new cars, with all specs and price ranges, as well as on used cars, with all the related details needed to make an educated purchase.
“Why the partnership?,” poses Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “The word car(s) is entered over 40,000 times per year on Yellow.com.eg and Mobile Yellow Pages, and therefore, the traffic warrants availing the richest possible content available for the car buyer consulting our electronic products.”
Navigating between the two sites is simple. Once a Yellow.com.eg or Mobile Yellow Pages user has narrowed their search to a specific brand, such as Toyota, they can then click on models to view all of the models that Toyota sells in Egypt. The user then simply clicks on the model, Prado for example, to find out everything about that particular model directly from www.ccegy.com. Since the initial click on models opened a new window, the user needs only to close the window to continue their Yellow.com.eg or Mobile Yellow Pages browsing session.
Users of ccegy.com will also be able to access Yellow.com.eg and Mobile Yellow Pages through a search brick situated at the bottom of some of its pages. As well, Egypt Yellow Pages Ltd will be cooperating in CC’s soon-to-be-revamped services section.
Teaming up with ccegy.com is just the latest move in a wider Egypt Yellow Pages Ltd strategy through which partnerships with other key online players substantially enrich the experience of the Egypt Yellow Pages Ltd user base. In order to deepen the impact of the partnership between Egypt Yellow Pages Ltd and ccegy.com and ensure that users throughout Egypt are informed, Egypt Yellow Pages Ltd is planning to host an event for reporters specialized in the automotive industry to introduce them to this new service and demonstrate how effective it is.
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, in addition to delivering millions of page views on Yellow.com.eg electronic properties.
Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellowpages.com.eg
Contact: Lars Mourey
+20122196954
www.yellowpages.com.eg
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