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Painting Salem, MA Yellow

12-22-2010 10:01 AM CET | Fashion, Lifestyle, Trends

Press release from: IUC

/ PR Agency: IUC

WHAT: January is Cervical Cancer Awareness month. >From January 7th, 2011 to January 15th, 2011 the entire town of Salem, MA will join together to raise awareness for cervical cancer during the first-ever weeklong event, “Painting Salem Yellow.” Throughout the week participating Salem restaurants, businesses, politicians and local celebrities will partner with the “Yellow Umbrella Organization” to empower and educate women about HPV and cervical cancer prevention.

The “Yellow Umbrella Organization” was founded by Salem resident, musician and cervical cancer survivor, Christine Baze, as a means to bring hope and raise awareness for cervical cancer. Since 2002, Christine, with the “Yellow Umbrella Tour” has made over 100 stops across the U.S. and Canada, and now she’s bringing the cause back home with “Painting Salem Yellow.”

Once called “The Next Best Thing to Come Out of Boston” by Boston.com, Christine will be performing seven different shows, sharing her music, story and message with all of Salem. The week will be filled with many fun and educational activities, such as a special assembly at the Salem Academy Charter School, and musical performances by Christine Baze and other Salem musicians including Qwill, Erinn Brown, Christopher Keating and 80’s cover band, Safety. There will also be a “yellow” line through Salem that will guide you to local retailers who are showing their support for “Yellow Umbrella.”

On January 10th, 2011 “Paining Salem Yellow” will kick off with a press conference and luncheon at FINZ Restaurant with a special appearance by Salem Mayor Kim Driscoll, who will be reading a Proclamation for Cervical Cancer Awareness Week, with Baze sharing her music and message. In addition to several musical performances throughout the week, the fun will continue with a very special evening on Tuesday, January 11th, 2011 at the award-winning 62 Restaurant & Wine Bar as they host Yellow Umbrella “Night for the Ladies”, featuring celebrity make-up artist Debra Macki, and Salem’s newest clothing boutique, Glitterati. Chef Antonio Bettencourt is hosting the evening with a special three course “Yellow Umbrella” prix fixe menu and mixing up an exclusive “Yellow” cocktail which will be served throughout the week in honor of “Paint it Yellow!” While Christine performs her original songs, guests can browse Glitterati’s newest yellow fashions, get their makeup done by celebrity make-up artist Debra Macki, and enter to win make-up, accessories and other fun prizes! Please note: 62 Restaurant & Wine Bar’s “Yellow” cocktail will be available for the entire week, while “Yellow” fashions at Glitterati will be on sale for the entire month of January; a portion of the proceeds will benefit Yellow Umbrella.

WHEN: Friday, January 7th, 2011 through Saturday, January 15th, 2011

Schedule of Events
Friday, January 7th, 2011
9:00AM-11:00AM at the Salem Academy Charter School
Christine Baze will share her music and message for 8th-12th graders, the first Salem students to jump under the umbrella.

Monday, January 10th, 2011
11:30AM-1:00PM at FINZ Restaurant
Press conference and luncheon with Mayor Kim Driscoll, Christine Baze will be sharing her music and message
7:30PM-11:30PM at FINZ Restaurant
Girls for the Hooch! with Christine Baze, Erinn Brown, Sarah Seminski, The Dejas, Catfish Lucy, Colleen Connery, and Capper will jump under the umbrella and share their music for the cause.

Tuesday, January 11th, 2011
5:00PM-10:00PM at 62 Restaurant & Wine Bar
“Yellow Umbrella” special prix fixe menu and exclusive “Yellow” Cocktail will be available.
From 7:00PM-9:00PM get your makeup done by celebrity makeup artist Debra Macki and shop the latest fashion from Glitterati, while listening to a one-of-a-kind performance by Christine Baze. Come in for fun, food and a chance to win prizes! A portion of the proceeds benefit Yellow Umbrella.

Wednesday, January 12th, 2011
9:00PM-11:30PM Guys for the Hooch! at In A Pig’s Eye
Qwill and Christopher Keating step up and sing for the cervix, with special guest Christine Baze.

Thursday, January 13th, 2011
8:00PM-11:00PM “The Baze Band” at Vic’s Boathouse
Baze with band and special guest Ross Livermore play favorite chick rock covers

Saturday, January 15th, 2011
9:30PM-12:30AM Safety, an 80’s cover band will play for Yellow at Rockafellas with special guest Christine Baze.


WHERE: Various locations throughout Salem, MA.


About The Yellow Umbrella: The mission of The Yellow Umbrella is to decrease both the personal and systematic
burden of cervical cancer around the world by education and empowering decision-makers and patients, about
prevention, advocacy and working together.

About Christine Baze: Christine Baze is an accomplished musician and cervical cancer survivor living in Salem, MA. At 40, she is the Executive Director of The Yellow Umbrella Organization, and uses her story, voice, and music to help raise awareness of HPV, cervical cancer and opportunities to prevent this deadly disease. She has taken her Yellow Umbrella Tour to 100 stops across the USA and Canada, and is now reaching even deeper into communities with Paint It Yellow- finding creative ways to reach out, educate and empower women to take control of their own health. Of note, Christine was named one of MS magazine's "50 Women of the Year" in 2003, she was given a Presidential Leadership award in 2005, and in 2007 was named one of the "Women Who Shape the World" in Shape Magazine. In addition, she has shared the stage and opened for a number of national musicians including Sheryl Crow, Ben Folds, Kaki King and The Fray.

62 Restaurant & Wine Bar:
62 Restaurant & Wine Bar is a Modern Italian trattoria serving contemporary versions of regional Italian classics in downtown Salem, MA. Led by Chef/Owner Antonio Bettencourt, “62” is dedicated to using the best locally -sourced all-natural ingredients in season and at the peak of flavor. The cooking at 62 shows true soul and a commitment to the true "craft" of cooking. Open Tuesday – Sunday for dinner, more information can be found at 62restaurant.com.

Glitterati:
Glitterati Salem is a ladies contemporary high-fashion boutique that was founded by an immigrant Dominican mother and her daughter, Katherina Mena. Glitterati offer fashions for every budget. We specialize in everyday wear, party wear, and all special occasions, one-of-a kind jewelry and specialty undergarments. Our styles are found in high-fashion magazines to the runaways of NYC and Paris. We carry items that are hard to find. Our prices are unbeatable. Our family owned business gives back to its roots and promotes a lot of events and charities. We at Glitterati strive to create that Cinderella experience for each and every customer. Glitterati’s staffs are experts in PROM gowns and have the largest PROM gown collection in the Salem area.

About Debra Macki: Celebrity Makeup Artist and creator of Debra Macki Cosmetics. Style Editor for Jamn945.com and Kiss108.com and Beauty Editor for Your Beauty Industry Magazine. Clients include: Rihanna, Cyndi Lauper, Ke$ha, Maria Menounos, Kathie Lee Gifford, Idina Menzel, People Magazine, Al Gore, Christopher Lloyd, Dr. Oz, Shontelle, Nina Sky, Cherish, Miss USA & Miss Teen USA.

28 Church St.
Winchester, MA 01890

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