Press release
kooaba presents Interactive Print at ISMAR 2009
kooaba
With Interactive Print by kooaba, smartphone users are enabled to get additional digital information about printed matters simply by taking a picture of an item with kooaba’s mobile application.
After the picture has been taken it is transmitted to kooaba where their patented image recognition technology comes into play: it recognizes the print item from the users picture and returns a list of links to related digital content. The item is also automatically added to a personal collection of "things" on the Web under my.kooaba.com.
While so far this service has been deployed mostly for newspapers, magazines and certain product packaging such as DVD covers, at ISMAR, kooaba introduces a new use case for conference posters. Want to remember an interesting work at a conference’s poster session? Simply snap a picture of the poster with the kooaba app on your mobile. It is recognized with kooabas recognition technology and its PDF version as well as contact data to authors etc. are automatically stored both on your mobile and on your web-account.
Dr. Till Quack, co-founder & CTO of kooaba says: "Interactive posters create a whole new conference experience. Not only do they receive links to related digital content such as videos, and author contact information, the posters are also automatically bookmarked as a full electronic version to remember and collect them or get in touch with the presenters after the conference."
About ISMAR
An IEEE/ACM event, ISMAR (International Symposium on Mixed and Augmented Reality) is the premier international meeting place for the Mixed and Augmented Reality research community. Each year carefully peer-reviewed conference papers disclose for the first time with others in the scientific community the latest developments in the field. ISMAR is held in North America, Asia and Europe on a rotating basis.
kooaba is a leading provider of services based on image recognition. Founded in 2006, kooaba is connecting the real world with the Internet. Worldwide renowned companies are using the innovative technology provided by kooaba. kooaba’s mobile applications are currently available for iPhone and Android.
kooaba
Technoparkstrasse 1
8005 Zurich
Switzerland
info@kooaba.com
www.kooaba.com
Press contact:
Marc Steffen
+41 44 633 76 91
marc.steffen@kooaba.com
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