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Press release

Engaging Online Shoppers with Web 2.0

10-23-2009 01:32 PM CET | IT, New Media & Software

Press release from: Intershop Communications AG

Find out more about e-commerce and Web 2.0 at the discuss & discover conference
- Generate customer loyalty via social commerce
- Meet customer needs with mobile payment

Jena, Germany, October 15, 2009 – Adapting to changing online usage patterns and buying behavior is one of the challenges addressed by the new IT show “discuss & discover.” Intershop Communications AG will be showcasing concepts for integrating Web 2.0 technology into online stores at the event’s Mobility & Collaboration theme world. By adding social commerce functions to its portfolio, e-commerce provider Intershop is enabling online retailers to interact with their customers [see below].
Intershop management board member Peter Mark Droste: “For many consumers, the online shopping experience is still less appealing than visiting a vibrant pedestrian zone or browsing in a specialty store. By incorporating Web 2.0 elements, online retailers can make shopping more enjoyable and offer interactive functionality that shows customers that they are serious about engaging with them.”
Intershop will be highlighting e-commerce trends at the discuss & discover show at booth 301, hall B0. Lars Rabe, CEO of Intershop subsidiary SoQuero, will give a presentation focusing on e-commerce in the age of the price search engine on October 22 between 2:15 and 2:35 p.m. as part of the Collaboration work session.

Web 2.0 Strategies in E-Commerce
Thanks to SCOOBOX (Social Commerce Out-Of-the-Box), Intershop customers can establish an active online community, build loyalty among target customers, and integrate them into the value creation process.
The Intershop Recommendation Engine delivers ratings and recommendations to help generate sales, leveraging existing customer knowledge and current buyer activity in real time to make personalized product recommendations. This enables online retailers to increase their conversion rate, customer loyalty, and shopping cart value.
Online video platforms are definitely here to stay since the advent of YouTube. E-tailers now have the opportunity to leverage the potential of video-based interaction and generate impulse sales. The integrated solution from Intershop and TXT Polymedia supports e-commerce applications for the Web, mobile devices, and TV.
Successful online selling requires flexible payment options that customers are happy to use. The mpass mobile payment solution enables simple, secure transactions via cell phone, giving retailers enhanced payment security as well as new options for customer interaction via mobile marketing.

About Intershop
The Intershop Communications AG (founded in 1992, Prime Standard: ISH2) is one of the leading providers of innovative and comprehensive e-commerce solutions. With Enfinity Suite 6, the company provides a powerful standard software for Internet sales, including all corresponding services as well as online marketing services. On behalf of its customers, Intershop assumes the complete process chain including fulfillment. More than 300 large and medium-sized companies and organizations worldwide bank on Intershop. These include among others: HP, BMW, Bosch, Otto, Tchibo, Deutsche Telekom, Quelle, and Mexx. Intershop is headquartered in Jena, Germany, and has branch offices in further European countries and the United States. For more information, see

Press contact
Heide Rausch
Manager Corporate Communication

The E-Commerce Company
INTERSHOP Communications AG
Intershop Tower, D-07740 Jena, Germany

Phone +49 (36 41) 50-14 17
Fax +49 (36 41) 50-1010

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