Cake Mix Market Share 2018, Key Players Updates | Pillsbury, Betty Crocker, Pinnacle Foods, ArrowheadMills, Krusteaz , The French Cake Company and Italdecor | Industry Research Report

Market Overview:
Global Cake Mix Market is projected to grow at the CAGR of 3.5%. The high self-life of the cake mix in the powder form has raised the market demand for the product. The convenience in baking saves time and hence has resulted in growth of the segment over the years. Sugar-free segment of cake mix is estimated to grow at a higher rate based on the increasing health concerns amongst the consumers. Sale of cake mix amongst the vegetarian consumers is also surging based on the egg-less formula of the product. Shift in consumption pattern due to urbanization has resulted in higher consumption of bakery products and deserts which has a positive impact on the market share for cake mix.

Changing lifestyle of the consumers has influenced the growth of cake mix in food and bakery industries. Raising demand bakery products and baked desserts has raised the portion of cake mixes as one of the major sector in bakery industries. Hectic lifestyle has encouraged the market for ready-to-bake convenience food which has a direct positive impact on the growth of market share of cake mix products.   

Key Players from France and U.S. are following strategies of merger and acquisition of small players to expand their business various other regions due to increasing demand of cake mix a popular pre-mix supporting the easy baking of cakes, pastries and other bakery products.

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Regional Analysis:
Cake Mix Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North America region has the major market share followed by Europe. However, based on the improving economic conditions amongst various countries of Asia-Pacific region, the consumption of cake mix is anticipated to experience a surge. France is one of the major exporters of cake mix and exports to U.K., Belgium, Germany, Italy and Spain. Surge in demands for bakery products in the developed countries of North America and Europe region is fueling up the market of cake mix. U.S., U.K., France, Germany and Canada are the major importers of cake mix.

Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major cake mix market players. It further includes product portfolios, developments of leading major players which includes

The French Cake Company (France)
Italdecor (Italy)
RMIX Alimentos Saudáveis Ltda (Brazil)
Sudem Cake Mix and Products A.S. (Turkey)
Ghirardelli Chocolate Company (U.S.)
Pillsbury (U.S.)
Betty Crocker (U.S.)
Pinnacle Foods Inc (U.S.)
ArrowheadMills (U.S.)
Krusteaz   (U.S.)

Market Segments:
Cake Mix Product has been segmented on the basis of cake type which comprises Shortened Cake, Layer Cake, Pound Cake, Foam and Sponge Cakes, Flourless or Low-Flour Cake, Flourless Chocolate Cake, Tortes, Unbaked Cake, Yeast Cakes, Cup Cakes and Others.
Cake Mix Product has been segmented on the basis of flavor which comprises vanilla, chocolate, strawberry, caramel, red velvet, fruits, lemon, butter scotch and others.
Cake Mix has been segmented on the basis of specialty diet which comprises Fat-Free, Low-Fat, Low-Sodium, Sugar-Free, Cholesterol-Free, Gluten-Free and Others.

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Key Findings:
Consumption of Sugar- free cake mix is growing at a higher rate
Top five exporters of cake mix include U.S., Germany, France, Netherlands and Singapore

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