Press release
Retail Cloud Market Growth Driving Due to Rapid Adoption of Smartphones Globally, Need for Compliance and Collaboration, and Shift toward Omni-Channel by Retailers
Geographically, North America has been the largest market for retail cloud, whereas the market in Asia-Pacific is expected to witness highest growth among all regions due to huge potential of cloud based technology adoption. Due to the strengthening economy of Asia and rapid improvement in the technology infrastructure, the the adoption of retail cloud solution in the region is expected to increase. This is also expected to streamline various operational issues faced by retailers in the region.
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The factors driving the growth of the Retail Cloud Market include rapid adoption of smartphones globally, need for compliance and collaboration, and shift toward omni-channel by retailers. With rapid increase in the adoption of smartphones and tablets, the devices are serving a point of sale (POS) systems helping in handling the inventory, payment management, and location information. Further, through smartphones and cloud technology, retailers can capture real time information to adjust their product and service according to the market conditions and take advantage of new growth opportunities.
Globally, with the increase in customer expectation for more variety, convenience, information and access to the product and service from retailers, the complexity of supply chain is increasing. This has led to over pressure the retailer to balance the risk of bringing product to the market more quickly, ensuring proper assessment of the offerings. Retail cloud solution allows retailers with end-to-end compliance lifecycle management, which help them in capturing the detailed product information during the raw material sourcing and selection of various suppliers and the product manufacturing processes.
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The research states that the global retail cloud market is moderately competitive with players introducing their product offerings catering to the specific needs of the retailers. Some of the key players in the global retail cloud market are Cisco Systems Inc., SAP SE, IBM, Microsoft Corporation, Oracle Corporation, Infor, RetailCloud, and Epicor Software Corporation.
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