Consumption habits in 2017 in France

The months generating the most activity from French consumers on the internet: January, July, November and December.
Internet consumption peaks at Black Friday - when you can find a lot of discounts on the internet - and remains very strong in December for Christmas.
Regarding the age of consumers, 25-34 year olds and 35-44 year olds make up half of online consumers (49% in all). The third age category is the 45-54 age group (16%). In 2017, they account for 53% of internet commerce, compared to 47% for mobile.

Unsurprisingly, high-tech products are by far the most popular products for French consumers on the internet in 2017.

For the reservation of restaurants, when users take the most booked restaurants in the last 12 months on TheFork, the average ticket is €31.81 for France.
40% of them have booked their table between 24h and 2h in advance.
90% of Internet users do their research on mobile and 60% of restaurant reservations are made online.
Nevertheless, a 25% increase in a trend: that of going alone to the restaurant.

And streaming, men are more likely to consume dematerialized cultural goods than women (63% of download users for music are men).
With little surprise, the biggest consumers are 18-24 years old. In streaming, 77% of them consume music, 37% of films and 58% of TV series. Also, 34% of them download music, 28% of movies and 29% of TV series.

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This release was published on openPR.