Research Report and Overview on Hyper-Connectiion-TrendSights Analysis Industry Market, 2020

 

Hyper-Connectiion-TrendSights Analysis

Summary 

The Hyper-Connection trend refers to the interconnected digital interactions between brands and consumers. The platforms GlobalData recommends to generate positive connections with consumers are organized into three types of brand-related interactions that occur with consumers: namely, from brands to consumers, between consumers, and from consumers to brands. Innovation and strategy implications are suggested for each of these categories and brands should look to incorporate these into its operations in order to optimize digital marketing strategy.

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Scope of the Report

- 33% of 18-34 year-olds say they find being active on social media important, which is 11 percentage points higher than over-35s. 
- Three in five global consumers find the concept of products they have helped to create appealing. 
- Three in five global consumers say they find trying new experiences more exciting than trying new products.

  Table of Contents 

Table of Contents 
Trend snapshot 
Brand-to-consumer 
Consumer-to-consumer 
Consumer-to-brand 
Key take-outs 
What next? 
Appendix

    .Continued

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