Growing geriatric population and increasing prevalence of ulcerative colitis to boost market growth

Over the recent past, prevalence of ulcerative colitis and IBD, especially among the geriatric population is increasing significantly. Inflammatory bowel disease is common in developed economies, with higher prevalence in urban areas. Urbanization is a factor that might contribute to increasing occurrence of the disease. However, with urbanization and rise in per capita income, the healthcare spends also increase proportionately. This is expected to ensure timely and speedy recovery of the patients suffering from IBD and ulcerative colitis; thereby driving growth of the market.

North America held the largest share of the global ostomy drainage bags market, owing to high patient awareness and large geriatric population. However, Asia Pacific is projected to demonstrate high growth rates during the forecast period. India and China are projected to grow significantly in the global market for ostomy drainage bags in the Asia-Pacific region. Chief driving factors for the growth of industry in this region are increasing healthcare expenditure and presence of a large pool of patients.

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Ostomy Drainage Bags Market Taxonomy

On the basis of product type, the global market is segmented into:

--Colostomy Bags
--Urostomy Bags
--Ileostomy Bags

On the basis of type of use, the global market is segmented into:

--Single-use Ostomy Drainage Bags
--Multi-use Ostomy Drainage Bags Diagnostics

Factors such as increased awareness about colostomy, soaring incidence of colorectal cancer, and a variety of colostomy bags options, the colostomy bags segment accounted for the largest share of the overall ostomy drainage bags market in 2016. According to American Cancer Society, colorectal cancer is the third-most common cancer diagnosed in the U.S., with 95,520 new cases of colon cancer and 39,910 new cases of rectal cancer reported in the country in 2016. Increasing prevalence of colostomy and rectal cancer would necessitate ostomy, which in turn would drive overall growth of the ostomy drainage bags industry.

Ostomy is a surgery carried out to create an opening or stoma from a locale present in the interior of the body to the exterior. It predominantly treats diseases related to urinary or digestive systems. Ostomy may be permanent or temporary. Some cases require permanent detachment or removal of an organ. However, when the organ or the specific part inside the body heals with time, and is not removed, the ostomy is temporary. Ostomy involves organ such as the colon, the small intestine, bladder or rectum. On performing ostomy, waste must be led outside the body through various procedures. This process of draining the wastes out of the body is known as ostomy drainage, which uses a disposal bag called ostomy drainage bag. Post ostomy, bowel movements occur through the opening or stoma created in the abdomen. This appliance used for this process comprises a bag and wafer. The wafer is attached to the abdominal wall using an adhesive and a material made up of plastic. The primary function of the bag is to retrieve and retain the stool. These drainage bags are disposable and can be replaced or emptied as required.

According to National Institute of Diabetes and Digestive and Kidney Diseases, ostomy is broadly divided into three types namely, Ileostomy, Colostomy, and Urostomy. In Ileostomy, the base of the ileum or small intestine is attached to the opening or stoma. This goes around the anus, colon, and rectum. In colostomy, the colon is linked with the stoma, thereby bypassing the anus and rectum. In urostomy, the pipes that carry urine are linked to the stoma, which helps in bypassing the bladder.

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Increasing awareness about ostomy procedure is one of the key factors expected to propel growth of the ostomy drainage bags market. Moreover, increasing incidence of Crohn’s disease and IBD (inflammatory bowel disease) is further expected to propel growth of market in the near future.

Some of the companies operating in the ostomy drainage bags market in the current scenario are Salts Healthcare Ltd., Welland Medical Ltd., Pelcin Healthcare Ltd., ConvaTec Inc., Hollister Incorporated, Coloplast A/S, Alcare Co Ltd, and B. Braun Melsungen AG.

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