Mobile & Tablet Retailing Industry Market Expected To Boost During 2017 To 2022

Summary 

Expenditure via the mobile channel is set to grow by 112.0%, overtaking the tablet market over the next five years, and accounting for 23.8% of all online expenditure by 2022. The growing investment in mobile developments along with the increasing use of social media and familiarity with mobile payments will aid mobile expenditure growth.

Tablet spend is increasing at a slower rate as consumers are choosing to spend more time browsing and buying on their mobiles. Electricals is the only sector where tablet sales are forecast to outperform mobile sales by 2022.

Retailers must have a mobile first strategy and focus on the personalisation of content and products, offering an easy and simple checkout process as well as a variety of delivery and collection options to appeal shoppers' need for convenience.

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Scope of the Report

- Food & grocery will see the highest growth on mobile over the next five years, with greater usage, improved websites and apps as well as consumer confidence driving purchases through this channel. 
- Clothing & footwear, the biggest part of the mobile market, will continue to be the largest driver of mobile spend to 2022. Pureplays such as boohoo.com and ASOS, which target the younger consumer who is more willing to purchase on a mobile device, will boost spend on mobile. 
- There is an opportunity for home sectors, where retailers have been slower to react to mobile developments, to capitalise on the growth coming from mobile by targeting shoppers who have abandoned purchases or advertising must-have products via social media channels.

  Table of Contents 

Table of Contents 
The hot issues 
What people buy 
Where people shop 
How people shop 
Methodology

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This release was published on openPR.