Latest Study Offers Detailed Insights On Media Industry 2020

Summary 

Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Key Highlights 
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

- The advertising market consists of agencies providing advertising, including display advertising, services. The value reflects income of the agencies from such services.

- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations)

- The publishing market consists of books, newspaper and magazines segments.

- The book publishing segment includes publishers of academic, professional, general and other (fictions, non-fiction etc) books. The market value of this segment refers to the domestic B2C sales of books only at the retail sales price (RSP).

Scope of the Report

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media market 
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media market 
- Leading company profiles reveal details of key media market players’ global operations and financial performance 
- Add weight to presentations and pitches by understanding the future growth prospects of the global media market with five year forecasts 

  Table of Contents 

EXECUTIVE SUMMARY 
Market value 
Market value forecast 
Category segmentation 
Geography segmentation 
Introduction 
What is this report about? 
Who is the target reader? 
How to use this report 
Definitions 
Global Media 
Market Overview 
Market Data 
Market Segmentation 
Market outlook 
Five forces analysis 
Media in Asia-Pacific 
Market Overview 
Market Data 
Market Segmentation 
Market outlook 
Five forces analysis 
Media in Europe 
Market Overview 
Market Data 
Market Segmentation 
Market outlook 
Five forces analysis 
Media in France 
Market Overview 
Market Data 

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This release was published on openPR.