India Fairness Cream & Bleach Market Outlook, 2023
'India Fairness Cream & Bleach Market Outlook, 2023' gives a comprehensive analysis on the fairness cream and bleach industry of India. Since last few years, India is experiencing a major growth in the sales of fairness cream & bleaching cream. Increasing emphasis on looks and appearance, awareness regarding harmful effects of UV rays and other climatic factors, influence of media and bollywood, brands endorsements by bollywood stars and cricketers, societal pressure to look well groomed has helped fairness cream & bleach market to grow considerably. In addition to this, entry of international players in the market, e-commerce sale, and strong distribution network are also driving the fairness cream & bleaching industry.
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India fairness cream & bleach market is expected to grow with a CAGR of more than 9% during the forecast period of FY 2017-18 to FY 2022-23. The market is divided into fairness cream market and fairness bleach market. The fairness cream market is further sub-divided into women's fairness cream and men's fairness cream market. There are lots of national and international players present in the fairness cream & bleach market of India. Some of these national players include Dabur India Limited, ITC Limited, Emami Limited, Hindustan Unilever Limited, etc. while L'Oreal India Private Limited, Nivea India Private Limited, P&G, Avon Beauty Products India Private Limited are some of the international players present in the Indian market. The fairness cream & bleach market have come a long way in the country. Earlier, only women oriented fairness cream were sold in the market, but with increasing desire of men to improve their appearance and to look well groomed has made the players to manufacture fairness cream specially designed for men.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of fairness cream & bleach in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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India, Fairness, Cream, Bleach, Women, Men, Dabur, P&G, Olay, Emami, HUL, Hindustan, Himalaya, Avon, L'Oreal, Lakme, Fair, White, Whitening, Skin, Care, Face, Facial, VLCC, Lotus, Herbal, Sensitive, Acne, Dark, Spot, Lightening
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