African haircare industry surges ahead
Various factors are responsible for this steady growth, such as the global trend towards chemical-free hair products as well as growing acceptance of the natural texture and colour of African hair.
However, the pricing model is a challenge. Natural hair products are generally made with higher quality ingredients, unlike cheaper petro-chemical based ones. The battle to persuade consumers to pay higher prices has not yet been concluded.
Can Africa turbo-charge the global hair care industry?
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