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African haircare industry surges ahead

Spire, Spirethoughts, Africa, Hair care, Industry, Growth, Trend, Products, Price

Spire, Spirethoughts, Africa, Hair care, Industry, Growth, Trend, Products, Price

The African hair care industry has been among the fastest growing across the content over the past few years. The market is expected to grow in value to USD761 million by the end of 2017.

Various factors are responsible for this steady growth, such as the global trend towards chemical-free hair products as well as growing acceptance of the natural texture and colour of African hair.

However, the pricing model is a challenge. Natural hair products are generally made with higher quality ingredients, unlike cheaper petro-chemical based ones. The battle to persuade consumers to pay higher prices has not yet been concluded.

Can Africa turbo-charge the global hair care industry?

For more information, please visit our newsroom section here: https://goo.gl/jnnNGG

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

Unit 501-502, DLF City Court,
DLF Phase III, Sector 24, Gurugram – 122002, India
Telephone: (91) 124 421 6144
E-mail: india.info@spireresearch.com

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