Tea Market Undergoing New Proposes Marketing Effort By Tea Industry Leader- Lipton, Tetley, Twinings, Tata Tea Limited, Typhoo, Wissotzky Tea, Akbar Tea, And Nestle

Tea Market Introduction:

Market Scenario:
Tea is an aromatic beverage generally prepared by pouring boiling water over tea leaves or by boiling tea leaf/powder along with sugar and milk as per consumer’s preference. Tea ranks two with respect to beverage consumed. People usually consume tea on daily basis during breakfast and evening snacks. Moreover, huge employment opportunities created by the tea industry which includes tea plantation, tea processing units etc. and the growing demand of green tea which is consumed for weight loss, beauty & skin treatments is estimated to fuel the growth of the tea market in the future. Globally, increasing demand for hot beverages is expected to boost the demand for tea by 6% which has started since 2016 and is expected to continue till 2022.

Segment Analysis:

Tea market has been segmented on the basis of following things:
Packaging which comprises of loose, tea-bag, instant, bottled & canned, and others.
• Type is segmented into black tea, white tea, green tea, flowering tea, oolong tea, herbal & fruit tea, decaf tea and others.
• Form is segmented into powder, leaf and others.
• Distribution channel consists of retailers, supermarkets, e-commerce and others.

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Key Findings:
• The demand for green tea and fruit tea is increasing as compared to other types of tea.
• China, Sir Lanka, Kenya, India and U.A.E are top 5 major exporters of tea.

Study Objectives of Tea Market:
• Deep dive study of market segments and sub-segments
• To estimate and forecast market size by packaging, type, form, distribution channel and region.
• Studying market dynamics including trends in supply and demand of tea product
• Doing the region level market analysis and forecast of the market in following regions which includes North America, Europe, Asia and other parts of the world
• Analyzing critical stages of value chain and supply chain of tea product
• Understanding the competitive structure of the market as well as product status of the same.
• Doing detail competitive strategy analysis about key stakeholders in the market
• Analysis of past market trends and technologies along with current government regulatory requirements
Key Players:
Key players in the tea market are Lipton (U.K.), Tetley (England), Twinings (U.K.), Tata Tea Limited (India), Typhoo (U.K.), Wissotzky Tea (Israel), Akbar Tea (Sri Lanka), and Nestle (Switzerland)

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Regional Analysis:
The global tea market is segmented into these following regions North America, Europe, and Asia Pacific along with rest of the world (RoW). Among these Asia Pacific region is dominating the tea market followed by Europe. Growing popularity of hot beverages globally is driving the demand of tea. Increasing globalization and awareness about health benefits of various types of tea is increasing in countries like India and China which has contributed in the global demand of tea.

Intended Audience:
• Tea manufacturers
• Beverage industry
• Agriculture industry
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters

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LIST OF TABLES
TABLE 1 PESTLE ANALYSIS - U.S.

TABLE 2 PESTLE ANALYSIS- IRELAND

TABLE 3 PESTLE ANALYSIS- CHINA

TABLE 4 PESTLE ANALYSIS- JAPAN

TABLE 5 PESTLE ANALYSIS- GERMANY

TABLE 6 KEY SUPPLIERS OF RAW MATERIALS FOR TEA

TABLE 7 GLOBAL TEA MARKET, BY PACKAGING, (2016–2022), USD MILLION

TABLE 8 GLOBAL TEA MARKET, BY TYPE, (2016–2022), USD MILLION

TABLE 9 GLOBAL TEA MARKET, BY FORM, (2016–2022), USD MILLION

The report for tea market by Market Research Future comprises of extensive primary research along with detail analysis of qualitative as well as quantitative aspects by various industry experts and key opinion leaders to gain a deeper insight about the market and industry performance. The report further gives a clear picture of current market scenario which includes past and estimated future market size related to value and volume, technological advancement, macro economical and governing factors in the market. Along with these detail information and strategies about top key players in the industry is included too. A comprehensive study of different markets segments and regions is also given.
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