Oats Market Size, Share, Growth, Top Key Players Updates 2018 | The Quaker Oats Company, Grain Millers, General Mills and Blue Lake Milling | Industry Research Report by Forecast to 2023

Market Overview:
Due to the large number of health benefits associated with oats consumption, the market is growing at an incremental pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Oats Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.

Rising demand for high fiber containing food products have promoted the growth of oats on a global platform. The sector is driven in a major way by the demand directed from the functional foods market. Rising health concerns among the health conscious consumers have prompted the high growth rate of oats in the global market. Additionally, rising consumption of oats to reduce excess body fat is also identified to be one of the major drivers to this market. However, presence of counterfeit products in the market possess threat to the oats market.

Health awareness and urbanization have increased the sales of healthy food products in the global market. Rising consumers’ inclination towards the consumption of healthy and natural ingredients containing products have added fuel to the growth of this market. Technological advancements and manufacturers’ investment in this sector to bring out quality products are also considered to be potential drivers in this market. However, government regulations, specific functional requirements can cause certain hindrances to the growth of the market.

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Latest Industry Updates:
Jun 2017 Canadian private equity firm Ironbridge Equity Partners acquired Avena Foods Ltd. The company is involved in the production of gluten-free oat products for the celiac and non-celiac gluten sensitive market.

May 2017 Pepsico India launched their new range of grain dairy beverage Quaker Oats Milk in the country in order to attract consumers’ attention towards their product innovation in the oats range.

Mar 2017 Grain Millers Canada Corp. (GMCC) announced their plan of investment in order to add 80,000 metric tonnes of oat product production capacity at its mill in Yorkton. Rising demand for oats and oatmeal has encouraged the company to expand in order to generate high revenue.

Mar 2017 PepsiCo announced their plan to launch single-serve Quaker Overnight Oats in addition to their offerings which include gluten-free oats.

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Competitive Analysis:
With the entry of industry players in the oats market, established players are identified to have entered into a healthy rivalry in order to sustain their consumer base as well as to capture new consumer base. In order to strengthen their position in the global oats market, manufacturers are found to compete in terms of prices and quality to attract consumers’ attention towards their offerings. They are investing hugely in the R&D sector for new product launch as well as to bring innovations in their product line. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product development and addition of new flavors to their existing conventional oats product line.

The key players profiled in oats are The Quaker Oats Company (U.S.), Grain Millers, Inc. (U.S.), General Mills, Inc. (U.S.), Blue Lake Milling Pty Ltd (Australia), Avena Foods Limited (Canada), Morning Foods Ltd (U.K.), and Richardson International (Canada) among many others.

Market Segments:
The global oats market has been divided into form, application, distribution channel, and region.

On The Basis Of Form: Regular/Flakes, Powder/Flour, Bars, and Others

On The Basis Of Application: Foods and Beverages, Healthcare Products, Personal Care Products, and Others

On The Basis Of Distribution Channel: Store Based, and Non- Store Based

On The Basis Of Region: North America, Europe, Asia Pacific, and RoW.

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Regional Analysis:
The global oats market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global oats market is highly dominated by North America and Europe due to high levels of health consciousness and higher production of oats in those regions. Asia Pacific is the fastest growing region due to increasing demand from China, and India. The consumption of oats in countries like India, and Brazil is expected to grow in the upcoming years.

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This release was published on openPR.