AR and VR Smart Glasses Market 2018 – 2023 Global Key Leaders: Seiko Epson Corporation, Microsoft Corporation, Osterhout Design Group

Market Highlights:
AR and VR smart glasses market is gaining immense popularity and also promising tremendous growth. Virtual reality (VR) refers to a computer generated simulation of real life situation or environment; augmented reality (AR) is a technology that layers computer generated enhancements to make it more meaningful to interact with it. AR and VR are inverse reflections of one another. AR and VR help us to change the way we visualize the data. AR and VR are considered as a medium to deliver entertainment.
Technology giants such as Seiko Epson Corporation, Microsoft Corporation, Osterhout Design Group, Samsung Group, Royole Corporation, Optinvent, MicroOLED, Ricoh, Kopin Corporation, FlexEl, LLC and Sony Corporation are some of the major players in the AR and VR smart glasses market. Osterhout Design Group is one of the leading vendors of the AR and VR smart glasses market. They have launched smart glasses with snapdragon 853 process in partnership with Qualcomm in January 2017. The company focuses on designing AR and VR smart glasses and delivering amazing augmented reality, mixed reality, and virtual reality applications. Whereas, Facebook patents the Oculus augmented reality smart glasses. Facebook is determined to be a major player in the virtual reality market. It has recently launched Spaces, a new virtual social network inside the Oculus Rift headset. Increasing demand for mobile applications and growing popularity of e-commerce and online shopping are other major factors driving the growth of the global AR and VR smart glasses market. Furthermore, increasing awareness regarding different cloud computing platforms is boosting the growth of the market.

The global AR and VR smart glasses market has been segmented on the basis of device type, product, and application. The product segment is further classified into mobile phone smart glasses, integrated smart glasses and external smart glasses. However, the external smart glasses segment is expected to hold the major share of the market owing to the increasing use of such kind of smart glasses in gaming and other applications. High adoption of cloud-based technologies is one major factors driving the growth of AR and VR smart glasses market.

The North American region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North America market due to rising technological enhancements and increasing popularity of GPRS and server-cloud enabled AR and VR smart glasses in the region. The region also has a well-established infrastructure, which allows faster implementation of advanced technologies.

The global AR and VR Smart Glasses Market is expected to grow at a CAGR of approximately 13% during the forecast period 2017-2023.

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Major Key Players:
• Seiko Epson Corporation (Japan)
• Microsoft Corporation (U.S.)
• Osterhout Design Group (U.S.)
• Samsung Group (South Korea)
• Royole Corporation (U.S.)
• Optinvent (France)
• MicroOLED (France)
• Ricoh (Japan)
• Kopin Corporation (U.S.)
• Imprint Energy, Inc. (U.S.)
• FlexEl, LLC. (U.S.)
• Sony Corporation (Japan)
• HTC Corporation (Taiwan),
• Razer Inc. (U.S.)
• Avegant (U.S.)
• Google Inc. (U.S.)
• Oculus VR (U.S.)
• Vuzix (U.S.)
• Jenax (South Korea)
• Atheer (U.S.)

Regional Analysis:
The global AR and VR smart glasses market is studied for Asia Pacific, North America, Europe, and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Europe is projected to grow at the fastest rate during the forecast period.

The North American market growth is attributed to technological advancements and increased adoption of cloud-based technologies across various industry verticals.

AR and VR Smart glasses Market Segmentation:
The global AR and VR smart glasses market is segmented on the basis of device type, product, and application. The application segment is classified as gaming, education, military, industrial, and commercial.

However, the commercial segment is expected to hold the largest market share of the AR and VR smart glasses market owning to the increasing demand for augmented reality and virtual reality applications in the e-commerce and retail sectors.

Market Research Analysis:
North America is estimated to account for the largest share of the market, whereas European market is projected to grow at the fastest rate during the forecast period. The North American market is witnessing a rapid growth due to technological advancements and increasing demand for augmented reality and virtual reality development platforms across different industry verticals in this region. The U.S. holds the majority of market share both in terms of revenue as well as the adoption of cloud-based technologies.

Segments:
The global AR and VR smart glasses market is segmented by device type, product, and application. Based on the device type, the market is segmented into binocular and monocular.

Based on the product, the market is segmented into mobile phone smart glasses, integrated smart glasses, and external smart glasses. Whereas, based on the application, the market is segmented into gaming, education, military, industrial, and commercial.

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Intended Audience
• Technology Investors
• Research/Consultancy firms
• Technology Solution Providers
• Government Bodies
• Retailers
• Hospitality Sector

Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued……

List of Tables
Table1 Global Ar and Vr Smart Glasses Market: By Region, 2017-2023
Table2 North America Ar and Vr Smart Glasses Market: By Country, 2017-2023
Table3 Europe Ar and Vr Smart Glasses Market: By Country, 2017-2023
Continued……

List of Figures
Figure 1 Global Ar and Vr Smart Glasses Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global Ar and Vr Smart Glasses Market
Continued……

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