Consumer Endpoint Security Market - Increase In Occurrence of Endpoint Attacks and Security Breech In Enterprises

Endpoint security products protect endpoints and devices used by establishments from viruses, malwares, trojans as well as advanced threats like advanced persistent threats. Web and email security are also included in endpoint security solutions. Due to increase in occurrence of endpoint attacks and security breech in enterprises the demand for stronger consumer endpoint security system is expected to grow in coming years. Improved connectivity and growing internet penetration, is leading to rise in need for consumer endpoint security and will continue to increase at a substantial rate.

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Web and email security are potential areas of malware penetration for industrial and household users. In many cases endpoint security solutions are used for this protection of web and email point attacks, but in case of larger organizations additional and separate web and email protection solutions are implemented to supplement their general protection systems. The desirability of software as a service (SaaS) based security solutions in commercial and individual uses are driving factor for usage of software based solutions. These solutions are perfect for most companies, due to their easy installations and low cost. This market is fragmented and highly competitive as there are vendors of all sizes and offerings.

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Due to growing business operations, different threats like zero-day trojans, malwares, and advanced persistent threats cause critical data risks for the organizations. These threats have stimulated organizations to install consumer endpoint security solution to defense their endpoints and networks from probable cyber-attacks. The major endpoint security vendors offer packages with multiple structures such as encryption, data backup, firewall and intrusion prevention and detection systems. Increasing demand for integrated endpoint security suites are driving the market demand for this product as they provide a composite security system to all endpoint issues.

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By solution this market is segmented into: anti-virus, anti-spyware/anti-malware, firewall, endpoint device control, intrusion prevention, endpoint application control and others. This product can be segregated in terms of deployment type into: cloud and on-premises. By organization size its application can be fragmented into: MSME (Micro, Small and Medium Enterprises), large enterprises. In end use industry this product is used by government & defense, banking, financial services and insurance (BFSI), IT and telecom, healthcare, retail, transportation, energy and utilities, manufacturing, education and others. Increasing online financial transaction and bank operations, BFSI segment is expected to grow at the fastest rate.

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