Crane Market: Global Industry Analysis and Opportunity Assessment 2018-2024
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Developed markets are set towards a more positive outlook for construction industry as fallout from global fiscal crisis recedes, public finances and household incomes improve. In the developed countries including North America and Europe, aging infrastructure and the process for restructuring and maintaining these aged infrastructure is unable to match the pace of deterioration. Rising awareness among people about the major link between infrastructure and quality of life has resulted in a major public policy shift, favoring the overall construction industry thereby providing an impetus to the crane market.
High investments and maintenance costs for the equipment is a key factor challenging the crane market growth. The cost of cranes is relatively high, which is discouraging manufacturers, businesses, and OEMs from procuring high-end systems. Companies are considering investments for automated equipment to meet the international quality standards. Development of infrastructure in emerging economies demands an increase in the number of cranes which are manufactured and hired for construction purposes. Rental companies are providing the equipment which incorporate the latest technological advancements, owing to which there is a rise in the demand for rental crane services.
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The mobile crane market is the fastest growing segment in the global industry owing to the increase in residential construction and urban infrastructure projects. The industry is being primarily driven by the rise in investments for the development of smart cities in countries such as China, India, Malaysia, Thailand and Indonesia.
Growing population and migration of people to urban areas has led to an increase in demand for efficient transport infrastructure facilities, causing a significant rise in the number of urban infrastructure projects and escalating demand for mobile cranes. The region has also witnessed a rise in investments for power plants, which is aiding the global mobile crane market growth.
Europe crane market accounted for around 33% of the global revenue for cranes owing to the rise in investments in renewable energy and the rental market. Ongoing large construction projects in Europe are anticipated to drive the crane market over the coming years. The construction industry in Europe, has been recovering over the last few years after it tumbled post-recession. Several regional government administrations of countries such as UK, Germany, France and Italy are planning on undertaking construction projects, which include construction of railway tunnels, underwater tunnels connecting major European countries, and port extension, among others, which are using several types of cranes. In addition, the Russian crane market is also in state of revival, which is aiding the industry growth.
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Prominent players in the crane market include Manitowoc, Hitachi Sumitomo Heavy Industries Construction Crane Co., Ltd., XCMG Group, Tadano, Ltd., Liebherr Group, Konecranes PLC, Komatsu Ltd., Terex Corporation, and Palfinger AG among others. The industry dynamics are characterized by high competition with the presence of several regional and international players. As many of the companies have a longer operating history, brand recognition, established customer base, and supplier relationships and greater financial resources, it has become difficult for the new companies to compete with them. However, several companies are ensuring new product development initiatives to foster the crane market growth.
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