Nutrition Bar Market - Growth Opportunity Assessment

Nutrition Bar Market Introduction:

Nutrition Bars are nutritional products which contains cereals and other high energy rich ingredients to provide energy to individual who require quick energy on substitution of a proper meal. In order to add-on quick energy, nutrition bar contains most of the carbohydrates such as fructose, sucrose, dextrose and others in appropriate ratios. It also contains complex carbohydrates sources such as oats, barley, corn, and other cereals. In order to enhance taste of these nutrition bars manufacturers also add ingredients such as cocoa powder, caramel, chocolate, etc. Nutrition bars are better alternative to those who find sitting down for a meal is an impossible task rather than grabbing a bar to fulfil hunger needs. The demand for these product is increasing nowadays in order to fulfil nutritional need of athletes and health conscious population.

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Nutrition Bar Market Segmentation:

Nutrition bar market is segmented on the basis of product type, base ingredient, and distribution channels.

On the basis of product type, nutrition bar market segments include protein bar, fibre bar, snacks bar, meal-replacement bar, and whole food bar. Among all of these, protein bar segment holds the major share and is expected to register a growth during the forecast period. Protein bars are majorly preferred by athletes to fulfil their nutritional requirements of protein. Furthermore, whole food bar contains whole cereals, granola, and fruits to provide high fat and carbohydrates rich diet.

On the basis of base ingredients, nutrition bar market segments include chocolate, granola, caramel, fruits and nuts, cereals, peanut butter, sugar carbohydrates, and others. Among all of these, fruits and nuts segment holds the major share and is expected to register a growth over the forecast period.

On the basis of distribution channel, it is segmented into direct (online retail) and indirect sales. The indirect sales segment is further sub-segmented into supermarkets/hypermarkets, convenience stores, departmental stores, health-food stores, and others. Among the various retail segments, increasing sales from multi brand outlets such as supermarkets/hypermarkets are the major factor driving the market as these outlets substantially increase sales of nutritional bar products.

Nutrition Bar Market Regional Outlook:

On the basis of regions, Nutrition Bar market is segmented into following key regions; North America, Latin America, Eastern Europe and Western Europe, Asia Pacific & Japan, and The Middle East and Africa.

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North America grabs the major share of global nutrition bar market. Consumption of nutrition bar which benefits potential health and nutrition have more demand in North America regions and it is expected to grow at a steady rate. U.S is one of the major producer of nutrition bar which serves population who need nutrition and energy such as athletes and growing kids. Nutritional bar market is expected to register an increase in demand in developing countries such as India due to increasing population and disposable income.

Nutrition Bar Market Dynamics:

Increasing consumer preference for healthy and nutritional alternative for meal to save time such as nutritional bar or energy bar which contains high protein and fiber content is expected to register an increase in demand for nutrition bar. Also, increased demand for nutritional bar for weight management with low fat and calorie products is expected to fuel the market over the forecast period. Nutritional bar is marketed as a meal replacement bars which contains high fiber ingredients, cereals, and carbohydrates to fulfil essential requirement of a meal and is served as breakfast meal in North America giving on-the-go people an easy alternative to skipping breakfast.

Nutrition Bar Market Key Players:

Some of the key players participating the global nutrition bar market include Kellogg NA Co, Kashi Company, Clif Bar & Company, Mars Incorporated., Premier Nutrition Corporation, General Mills Inc., Stokely-Van Camp, Inc.

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