Organic Soup Market Updates and Leading Players Analysis 2018 | Boulder Organic, Kettle Cuisine, Tideford Organic Foods and Blount Fine Food

Market Overview:
Growing health awareness and increasing demand for “ready-to-cook” healthy food products is one of the major reasons driving the sales of organic soup globally. The sector is driven in a major way by the demand directed from the healthy convenience food sector. Technological advancements have led to the products available in various forms based on the consumers demand. This is one of the major drivers to the development of this segment. Growth of the convenience food market has also provided an impetus for the increased demand of this sector.

Urbanization leading to consumers’ hectic life-style is supporting the growth of this market on a global level. Strong performance of the retail sectors have also enhanced the market growth trajectory of the sector. Fast pace of lifestyle, increasing awareness about the variety of products available through product promotions and celebrity endorsements has significantly given a boost to the organic soup market.

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Latest Industry Updates:
Nov 2017 Marico Limited, one of the leading companies for consumer goods products in India entered into soup segment in order to suffice the rising demand for convenience healthy food products. The company has initiated selling of Saffola Organic Soup dominated by Hindustan Unilever and Nestle. The company has taken this step in order to enter into the healthy snacks business.

Oct 2016 General Mills has announced the launch of their new vegan-friendly soup line which will be sold under the brand- Progresso brand, Progresso Good Natured Soups. The step taken by the company is to support the popularity of plant-based diets and healthy trends followed by the consumers.

Jul 2016 Campbell, one of the leading players in the soup business, announced the launch of their innovative “clean” products including a new soup line. By this strategy the company has become successful in creating product differentiation and the product is identified to gain attention from the mass consumers.

Jun 2016 Sonoma Brands of the U.S. has announced the launch of their first chilled vegetable soup which will be retailed under the brand name of Züpa Noma. The product is made available in six flavors across California. The product is an on-the-go meal replacement or snack which is gaining popularity on a global platform.

Competitive Analysis:
The organic soup market is found to be competitive with large number of established players in the market. The players are found to have indulged in rivalry wherein they fight in terms of quality of product they deliver to the consumers. In order sustain their consumer-base, manufacturers are identified to be investing hugely in the R&D sector to create product differentiation. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvisations, promotions and financial flexibility to invest in the optimal strategies.

The key players profiled in organic soup market are Campbell Soup Co. (U.S.), H.J. Heinz Co. (U.S.), Associated British Foods PLC (U.K), Nestlé S.A. (Switzerland), Unilever PLC (U.K), General Mills Inc. (U.S.), Conagra Brands Inc. (U.S.), and B&G Foods (U.S.), among many others.

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Regional Analysis:
The global organic soup market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global organic soup market is highly dominated by North America and Europe due to rising demand for healthy and clean label food accompaniments. Additionally, consumers in these regions are willing to pay higher prices for quality and chemical-free food products. APAC is fastest growing region due to shift in consumers’ food consumption trend and improved disposable income in the region. The consumption of organic soup in developing countries is expected to grow in upcoming years based on rising inclination of consumers towards uniquely flavored food products.

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