Anti-counterfeit Packaging Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017-25

Anti-counterfeit packaging is mainly meant to prevent brand imitation. It enables brand protection and enables customers to distinguish between original and counterfeit. Product imitations of clothing, electronics, pharmaceuticals and other consumer products are of poorer quality and do not meet stipulated safety standards. The imitations are sold in violation of law and cost the company vital revenue and affect brand image. According to the Organization for Economic Co-operation and Development (OECD), counterfeiting costs the global economy US$ 250 Bn per year. An estimated of 10% of pharmaceuticals around the world are counterfeit, according to the WHO. Counterfeiting can take place anywhere across the supply chain and is difficult to regulate.

The major drivers for market are the consequences of using counterfeit product. Ingestion of counterfeit drugs may lead to serious health issues or death. Moreover, anti-counterfeit packaging are guarantors of product quality which drives the product sales. The major challenge includes significant cost incurred in adopting security measures and lack of awareness among consumers about product authenticity.

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Anti-Counterfeit Packaging Market Taxonomy
On Basis of Technology
Coding & Printing Technology
RFID (Radio-Frequency Identification)
Hologram
Security Labels
Packaging Designs
Others
On Basis of Usage Feature
Track and Trace
RFID
Active
Passive
Barcodes
Linear
Scripted
2-D Matrix
Overt Features
Hologram
2D/3D
Computer Generated
Dot Matrix
Stereogram
Transmission
Volume
Image
Others
Security Inks and Coatings
Graphics
Numbering
Visible Printing
Others
Covert Features
Invisible Printing
Watermarks
Embedded Images
Laser Codes
Forensic Features
Biological Taggants
Micro Taggants
Tamper Evidence
Wrappers
Strip Pack
Breakable Caps
Tear Away Caps
Sealed metal tubes
Container Seals
Heat Shrink Band
Others
On basis of End user
Pharmaceuticals & Healthcare
Food and Beverages
Industrial
Automotive
Clothing & Apparel
Consumer Goods
Others

The market is segmented into five segments, based on the type of usage feature. Track and Trace features allows determination of location of products.  Overt features are visible to the naked eye and are tactile. Covert features are only visible to trained personnel using specialized tools and forensic features, and can only be observed in laboratory settings. Tamper Evidence packaging is designed to reveal any interference with product.

Pharmaceutical and Food & Beverages are the largest end user industries. With increased tampering and adulteration of food and medicines, companies have taken increased security measures. Hence, driving the anti-counterfeit packaging market.
Anti-Counterfeit Packaging Market Outlook

Europe and North America are the largest markets for anti-counterfeit packaging. The countries in these regions have strict regulations regarding counterfeit sales and manufacture. Particularly, the rise in counterfeit online products has plagued these regions. Third party sellers on online platforms can easily evade detection and source products from other countries. This makes counterfeiting measures vital in these regions as they are the largest consumer markets in the world.

Asia-Pacific is the largest market for counterfeit pharmaceuticals. In September 2016, the World Customs Organization (WCO) seized 113 million counterfeit tablets bound for Africa out of which 97% were manufactured in India and China. As the awareness among manufacturers and consumers grows regarding counterfeiting, the market is projected to grow the fastest in this region during the forecast period.

In Latin America, Brazil, Mexico and Argentina are among the largest producers of generic drugs. Copying of branded drugs is a major issue, with lenient regulations regarding brand protection. This trend is expected to reverse and the region is slated to boost the growth as countries introduce new counterfeit legislation.
In the Middle East, GCC countries have strict border regulations which has ensured minimal counterfeit product penetration. Moreover, strict commercial legislation in countries such as Saudi Arabia and UAE has driven the market.

Africa is a major victim of counterfeit drugs. Poverty stricken countries in this region are reliant on medical aid from other regions. Lack of awareness has resulted in a booming counterfeit market. With increasing economic growth in the region and rising literacy rate, the anti-counterfeit packaging market is projected to grow in this region.
The major players in the anti-counterfeit packaging market are SICPA Holding SA, Applied DNA Sciences Inc., SAVI Technology, Inc., Authentix Inc., Avery Dennison Corporation, CCL Industries Inc., 3M Company, E.I. du Pont de Nemours and Company and Zebra Technologies Corporation.

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