FLOW ANNOUNCES OFFICIAL PARTNERSHIP WITH WANDERLUST

LOS ANGELES (February 26, 2018) - Flow alkaline spring water, the naturally alkaline spring water brand from Canada, will be the official hydration partner of Wanderlust for the 2018 season. Wanderlust, the creator of the world's largest yoga festivals, kicks off a year of healthy and inspired-living events and festivals across North America this spring. During the events, Flow will provide mindful hydration in 31 cities across North America to attendees to ensure they stay refreshed and connected.

Founded in 2009, Wanderlust brings a well-established community of vibrant, active and wellness-oriented individuals together in pursuit of better living. Throughout the year, Flow will be incorporated into Wanderlust's key programs and platforms, which will enable the brand to introduce their ultra-hydrating, naturally alkaline spring water in an eco-friendly Tetra Pak to attendees through a myriad of touch points. The experiential events include Wanderlust 108 mindful triathlon events and Wanderlust 4-day festival retreats. These signature events are a mix of top yoga instruction, outdoor activities, and music by top performers. Attendees can find their true north while sipping on Flow and immersing themselves in the spectacular natural beauty of the setting around them.

In addition to its presence across events, Flow will also engage the Wanderlust community online in a wide range of engaging programming, including the 10-day “Flow with Intention” Yoga Challenge with inspirational yogi Chelsey Korus, the Positive Flow influencer video series and Hawaii sweepstakes. The sweepstakes will offer a chance to win a trip to Wanderlust Oahu, Hawaii 2019, and a yearly subscription of flow.

“Flow is on a mission to connect with consumers who are passionate about mindful hydration. And Wanderlust is the perfect partner for us as they bring together people who value healthful living and sustainability,” said Nicholas Reichenbach, Founder and CEO of Flow. “We have an exciting year of events ahead and look forward to introducing the brand to Wanderlust's community.”

This well-timed partnership helps introduce Flow's recently extended line of products, including the first organic-flavored alkaline spring water in two refreshing flavors: cucumber + mint and lemon + ginger, available this spring at Sprouts Farmers Market and select retailers. Wanderlust attendees will be amongst the first to sample the new organic flavors and will receive coupons to be redeemed at retailers. Plus, Flow fans will be eligible to win tickets to local Wanderlust events throughout the summer.

Flow naturally alkaline spring water in original and new organic flavors are available nationally through Flow's website and Amazon.com, as well as at retail locations including Sprouts Farmers Market, Whole Foods Market, Central Market, Safeway and Earth Fare.

Flow is available in 500 ml ($1.49) and 1 L ($2.29) varieties, as well as in multi-packs of 6x500 ml ($7.49) and 6x1 L ($12.99).

For more information and retail listings, visit flowhydration.com. You can also find Flow on social media: @Flow on Instagram and @FlowHydration on Twitter and facebook.com/FlowHydration.

Wanderlust Tour Dates

March 1 - March 4, 2018 - Oahu, Hawaii - 4 day 108 event
April 7, 2018 - New Orleans, LA - 1 day 108 event
April 8, 2018 - Atlanta, GA - 1 day 108 event
April 14, 2018 - Dallas, TX - 1 day 108 event
April 14, 2018 - San Diego - 1 day 108 event
April 21, 2018 - Raleigh, NC - 1 day 108 event
April 22 - San Francisco, CA - 1 day 108 event
April 28 and April 29 - Los Angeles, CA - 1 day 108 event
May 6, 2018 - Scottsdale, AZ - 1 day 108 event
May 12, 2018 - Chicago, IL - 1 day 108 event
May 19, 2018 - Kansas City, MO - 1 day 108 event
May 19, 2018 - Seattle, WA - 1 day 108 event
June 8 - June 10, 2018 - Snowshoe, WV - Festival
June 21-June 24, 2018 - Stratton, VT - Festival
June 30, 2018 - Minneapolis, MN - 1 day 108 event
July 14, 2018 - Denver, CO - 1 day 108 event
July 19 - July 22, 2018 - Squaw Valley, CA - Festival
August 2 - August 5, 2018 - Whistler, BC - Festival
August 11, 2018 - Portland, OR - 1 day 108 event
August 11, 2018 - Calgary, AB - 1 day 108 event
August 2018 – 2 days – Boston, MA - 2 day 108 event
August 23 - August 26, 2018 - Trembland, QC- Festival
September 9, 2018 - Brooklyn, NY - 1 day 108 event
September 2018 - Washington, DC - 1 day 108 event
September 15, 2018 - Toronto, ON - 1 day 108 event
September 22, 2018 - Philly, PA - 1 day 108 event
October 7, 2018 - Detroit, MI - 1 day 108 event
October 26 - October 28, 2018 - Palm Springs, CA - 3 day Summit
November 3, 2018 - Tampa, FL - 1 day 108 event
November 2018 - Austin, TX - 1 day 108 event
March 2019 - Oahu, Hawaii - Festival (with prize winner from sweepstakes)

About Flow

Flow is a brand on the forefront of the sustainable water movement, providing naturally alkaline Canadian spring water while maintaining responsible business practices including sustainability and social good. The B-Corp Certified brand was founded in 2015 by entrepreneur Nicholas Reichenbach. Flow is mindfully sourced from the founder’s family-owned artesian spring in South Bruce County, Ontario; a natural source virtually untouched by man or machine. Flow is uniquely packaged in a Tetra Pak® paper carton made from 70 percent renewable resources. Due to its unique origins, Flow’s water is filled with naturally occurring electrolytes, essential minerals, and an alkaline pH of 8.1. Welcome to water as it was meant to be. Pure. Authentic. Never plastic. Flow is available in over 5,000 retailers across Canada including Whole Foods, Loblaws, Sobeys, Metro and Farm Boy as well as over 2000 locations across the US including Whole Foods Market, Sprouts Farmers Market, Safeway, Bristol Farms, Earth Fare, Central Market, Jewel Osco, Gelson’s, and Kowalski’s. For more information, visit flowhydration.com. You can also find Flow on social media: @Flow on Instagram and @FlowHydration on Twitter and facebook.com/FlowHydration.

About Wanderlust

Wanderlust Festival, LLC is a producer of large-scale lifestyle festival events focusing on yoga, music and wellness. The company encompasses Wanderlust Festival, the largest multi-day yoga and music festivals in the world; Wanderlust 108, a one-day “mindful triathlon” taking place in urban parks across the US; Wanderlust Yoga, a reimagination of the yoga studio experience; and the Wanderlust Teacher Training, a yoga teacher training program inspired by the Wanderlust festival experience. In 2017, Wanderlust will produce over 50 events across the world centered around its core mission: creating community around mindful living. The company was founded in 2009 as a joint venture between Velour Music Group, C3 Presents and Starr Hill Presents. Become a fan of Wanderlust on Facebook, Twitter , Instagram and YouTube.

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This release was published on openPR.