Worldwide Alcopop Market Leading Players Analysis 2018 | Diageo, Miller Brewing Company, Anheuser-Busch Brown-Forman, Bacardi, Bass Brewery and Beam Suntory

Latest Industry Updates:
Nov 2017 SodaStream International Ltd. has launched its limited edition line, 'Sparkling Gold,' a fine alcoholic concentrate to be added to sparkling water. The product offers a sparkling tangy tongue pleaser, resembling the taste of a fruity riesling wine.

Jul 2017 Nigeria Breweries has added to its range of alcoholic drinks with the launch of Ace Desire, a zobo flavoured alcoholic drink into the Nigerian market.

Jul 2017 RumChata has launched a new product, FrappaChata, the first and only premium ready-to-drink alcoholic iced coffee on the market. FrappaChata is a custom blend of Arabica and Robusta coffees blended with award-winning RumChata cream liqueur. The result is the flavor of rich, dark roast coffee highlighted by the sweet smooth taste of RumChata.

Apr 2016 Prestige Beverage Group has announced the growth of its Kinky Beverage portfolio. Kinky Cocktails, a colorful addition to the growing progressive adult beverage category. The brand also is adding two new flavors — Kinky Red and limited-edition Kinky Summer.

Market Overview:
The global alcopop market is anticipated to be driven by the increasing per capita disposable income of the consumer in developed nations over the past few years. Also, the increasing purchasing power of the consumer in developing nations is the significant factor for the growth of alcopop in the future. Also, the increasing youth population is anticipated to be one of the key factors for the substantial growth of alcopop market during the forecast period. Increasing urbanization in developing economies is also propelling the sales of flavored alcoholic beverages. In addition, easy accessibility of the product in grocery and major retail stores has also supported the growth of the market. Dedicated space for liquors in grocery stores and other major retailers is a common practice in developed nations such as the U.S., however the trend is picking up in emerging economies.

With the emergence of new markets for flavored alcoholic beverages, and huge opportunities for the manufacturers, has supported the growth of the global alcopop market. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on “Global Alcopop Market Research Report- Forecast to 2023” that the market will demonstrate a CAGR while achieving steady growth in the forecast period.

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Additionally, the growing popularity of digital and social media marketing in recent years also helped in spiking the demand for the product. More than 70% of the companies are set to increase their digital marketing budgets in the coming years. In addition, the age targeted marketing offered by major social media platforms made it comparatively less risky for the companies to advertise its products. It has also helped in bridging the gap between the manufacturers and consumers, consequently triggering the demand for customization and personalization of products. However, higher taxes levied by government on alcoholic beverages such as alcopop could hinder the growth of the market.

Competitive Analysis:
Alcopop market is highly dominated by few major players and the competition is intense. In order to gain a substantial market share, the companies are focusing on product diversification, strengthening their existing portfolio, as well as also concentrating on geographical expansion. For instance, to reap benefits of rapidly growing tequila market. Also, companies are increasingly focusing on growing their consumer base using social media. It is estimated that more than 70% of the companies are set to increase their digital marketing budgets in the coming years to strengthen their consumer base.

The key players profiled in alcopop market report are Diageo (U.K), Brown-Forman (U.S.), Bacardi (Bermuda), Bass Brewery (U.K), Miller Brewing Company (U.S.), Anheuser-Busch (Belgium), and Beam Suntory (U.S.) among many others.

Market Segments:
The global alcopop market has been divided into product type, flavor, distribution channel, and region.

On the Basis of Type: Beer, Whiskey, Rum, Vodka, and Others

On the Basis of Flavor: Honey, Chocolate, Strawberry, Marmalade, Spices, Citrus, Lemonade, Cola, and Others

On the Basis of Distribution Channel: Store Based, and Non-store Based

On the Basis of Region: North America, Europe, Asia Pacific, and ROW

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Regional Analysis:
Global Alcopop Market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Among these, Europe is expected to retain its dominance throughout the forecast period. This is attributed by the increasing per capita disposable income coupled with the favorable demographic conditions. Within Europe, Germany is estimated to account for the largest market share during the forecast period. Asia Pacific is projected to grow at a higher rate as compared to the other regions. Especially China and India are lucrative market opportunity in the Asia Pacific region for the alcopop manufacturers

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