Addressing Growth In Oat Market Major Key Player-Quaker Oats Company (U.S.), Grain Millers, Inc. (U.S.), General Mills, Inc. (U.S.), Blue Lake Milling Pty Ltd (Australia), Avena Foods Limited (Canada), Morning Foods Ltd (U.K.), And Richardson Internationa

Outlook for oat Market

The oat is an excellent source of fiber and is made out of oat grains, which is rolled, grounded or steel-cut. The nutritive value of the product is the major driver of this market. Increasing health consciousness and awareness about the health benefits of oats consumption are adding fuel to the growth of this market. Owing to the high demand for oats, manufacturers are focusing on development of various forms of oats to attract the consumers’ attention. The development of oats cookies is gaining poplularity based on surging demand for healthy bakery products. Product promotions also plays a vital role in increasing the sale of oats.

Key Players
Some of the key players profiled in the global oats market are The Quaker Oats Company (U.S.), Grain Millers, Inc. (U.S.), General Mills, Inc. (U.S.), Blue Lake Milling Pty Ltd (Australia), Avena Foods Limited (Canada), Morning Foods Ltd (U.K.), and Richardson International (Canada)

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Market Scenario
High demand for healthy breakfast has a positive impact on oats market. Rising consumer demand for healthy snacks including cookies, biscuits, and others are influencing the growth of the oats market positively. Moreover, shifting consumers food consumption pattern backed up by increasing disposable income is propelling the growth of this market. High consumer end demand is encouraging the players to enter the oats market and generate high revenues. Furthermore, high focus on R & D has a positive impact on this market and helped in brining innovations and also improving the existing product line.
Key players are more inclined towards enhancing the production of organic oats to satiate the growing demand from consumers end. Also, product innovations, for instance, adding new oat based products to the product line is of one of the key focus areas where manufacturers are found to put more emphasis to deliver unique products and to create product differentiation.
Intended Audience
• Breakfast meal manufacturers
• Oatmeal manufacturers
• Retailers, wholesalers
• E-commerce companies
• Traders, importers and exporters

Key Findings
• Consumption of powder/flour oats will be growing at a higher rate during the forecast period owing to rising demand for oat flour for household baking purpose
• Top exporters of oats include Canada, the U.K., Germany, the U.S. and Australia
Segments
• Oats has been segmented on the basis of form, which comprises regular/flakes, powder/flour, bar, others. Regular/flakes oats holds a major share owning to high consumption of oats as breakfast cereal
• Oats has been segmented on the basis of application, which includes food ingredient, bakery & confectionery, healthcare products, personal care products. Among these segments, bakery and confectionery segment dominates the global market based on high demand for healthy baked good and confectionery products
• Oats has been segmented on the basis of distribution channel, which comprises store based (supermarkets/hypermarkets, specialty retailers, convenience stores, others), and non-store based (e-commerce). Sale through store based channels dominates the market due to convenient one-stop shopping experience of the consumers’.

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Regional Analysis
The global oats market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America accounts for the major market share followed by Europe. Rising consumption of healthy snacks and bars in the countries of these regions is influencing the high production volume of oats. Owing to changing food consumption pattern, oats market is projected to generate high revenue during the given forecast period.
Furthermore, rising population of health conscious consumers will support the sale of oats across the regions during the assessment period. The major importers of oats include the U.S., China, Saudi Arabia, France, and India.
The global oats market is segmented under the following regions

North America
• U.S.
• Canada
• Mexico
Europe
• Germany
• France
• Italy
• Spain
• U.K.
• Rest of Europe
Asia Pacific
• China
• India
• Australia
• Japan
• Rest of Asia Pacific
Rest of the world
• Brazil
• Argentina
• South Africa
• Others
The report for Global Oats Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market.

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Table Of Content

Chapter 1. Methodology And Scope
1.1. Research Methodology

1.1.1. Initial Data Exploration

1.1.2. Statistical Modelling And Forecast

1.1.3. Industry Insights And Validation

1.2. Data Sources

Chapter 2. Executive Summary

2.1. Oats Industry Market Synopsis, 2017-2023

2.1.1 Business Trends

2.1.2 Product Form Trends

2.1.3 Product Trends

Chapter 3 Oats Industry Insights

3.1 Industry Segmentation

3.2 Industry Size And Forecast

3.3 Industry Ecosystem Analysis

3.4 Industry Impact Forces

3.4.1 Growth Drivers

3.4.1.1 Increasing Health Consciousness

3.4.1.2 High Demand For Healthy Breakfast Products

3.4.2 Industry Pitfalls & Challenges

3.4.2.1 Shifting Food Consumption Trends

3.4.2.2 Higher Prices

3.5 Growth Potential Analysis

3.6 Company Market Share Analysis, 2016

3.7 Porter’s Analysis

3.8 PESTEL Analysis

Chapter 4 Oats Form Insights

4.1 Global Oats Market Volume Share By Form, 2017 & 2023

4.1.1 Regular/Flakes

4.2.1.1 Market Estimates & Forecast, 2017-2023

4.1.2 Powder/Flour

4.1.2.1 Market Estimates & Forecast, 2017-2023

4.1.3 Bar

4.1.3.1 Market Estimates & Forecast, 2017-2023

4.1.4 Others

4.1.4.1 Market Estimates & Forecast, 2017-2023

Chapter 5 Oats Application Insights

5.1 Global Oats Market Volume Share By Application, 2017-2023

5.1.1 Food Ingredient

5.1.1.1 Market Estimates & Forecast, 2017-2023

5.1.1.2 Market Estimates & Forecast By Region, 2017- 2023

5.1.2 Bakery & Confectionery

5.1.2.1 Market Estimates & Forecast, 2017-2023

5.1.2.2 Market Estimates & Forecast By Region, 2017-2013

5.1.3 Healthcare Products

5.1.3.1 Market Estimates & Forecast, 2017-2023

5.1.3.2 Market Estimates & Forecast By Region, 2017-2013

5.1.4 Personal Care Products

5.1.4.1 Market Estimates & Forecast, 2017-2023

5.1.4.2 Market Estimates & Forecast By Region, 2017-2023

5.1.5 Others

5.1.5.1 Market Estimates & Forecast, 2017-2023

5.1.5.2 Market Estimates & Forecast By Region, 2017-2023
Chapter 6 Oats Distribution Channel Insights
Continue…….

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