U.S. Health Management Market Driven by Increasing Consumer Awareness on Proactive Care

A new research study titled “Managing Your Health - US - January 2018” has been added to the vast repository of Market Research Hub (MRH). The report. The report analyzes the US health management market, and offers a holistic overview on the key market developments that are influencing consumer behavior. The focus on bringing down healthcare costs and improving personal health are influencing consumers to invest in products they perceive are beneficial to health.

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According to the report, the rising cost of health insurance in the US has forced consumers to take preventive actions. In lieu of addressing health issues when they occur, consumers are investing in preventive health products and services. There has been an increase in the number of people joining gyms or fitness centers. Focus on health management has also led to an increase in the sales of health supplements, however, there is a growing inclination towards organic and clean label products. The investment in proactive health care is growing, but the report opines that many consumers wait too long to take preventive action.

The US health management landscape is in the midst of an ascendancy, as consumer awareness on the importance of taking proactive care is growing. Sensing the opportunity in this market, many brands have started promoting self-care as an important component of the overall health management kit. The rising interest in health management has also led to an increase in the download of paid and free fitness apps. The proliferation of health app is a growing trend that can shape the prospects of the health management landscape in the US.

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According to the report, a majority of Americans have a positive outlook towards health management, however, obesity and issues with sleep continue to remain major challenges. The insurance subscription rates in the US are some of the highest in the world, and a majority of population is covered for various ailments. However, rising insurance costs have meant that consumers are taking a more hands-on approach to managing their health. The evolving wellness experience has led to an increase in sales of those OTC products in the US, with value brands steadily gaining popularity among end-users.

The report also details the key wellness self-perceptions, and opines that a growing number of black adults are aware of the importance of improving wellness. A significant percentage of US population engaged in health and wellness has a proactive mindset, and the sales of products and services in this demographic is likely to peak during the assessment period.

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