Press release
Customer Journey Analytics Market Takes a Quantum Leap Using Technological Advancements
View complete report:https://www.researchbeam.com/global-customer-journey-analytics-size-status-and-forecast-2025-market
A company’s revenue depends on a loyal customer base, and customer journey analytics provides a powerful tool to understand a customer at a personal level. Customer journey analytics proves that relevant messages or promotional emails delivered at the right time can increase company’s revenue exponentially. From a well-known beverage company Coca-Cola, to the world’s largest online shopping company Amazon, every company have been demanding customer journey analytics. The advancements in this market would result in the better user experience, and consequently increase company’s revenue.
Innovations in the technology helped in understanding the touchpoints that customer interacts with. Leading market players invested their time and money in customer journey analytics to achieve a real business impact. Customer journey analytics has some key application in marketing, which includes boost in customer acquisition, increase in revenue, improvement in customer experience, and increase in return on marketing investment (ROMI). In its recent report on the global customer journey analytics market, Research Beam stated that the market is expected to grow exponentially during the period, 2018–2025.
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Effortless Customer Journey Analysis Using Virtual Reality
In the world of technology, a customer has thousands of alternatives for a product, service, or investment. This has made difficult to satisfy and retain every customer. Advancements in technology can resolve the issue. With the help of advanced technology, a customer base can be easily monitored and effectively improved. Introduction of virtual reality (VR) has a major role in the advancement of customer journey analytics. VR has taught how to engage customers better and how to motivate them in investing more money. VR can help business to retain consumers more effectively than other technologies.
The introduction of internet of things (IoT) to customer journey analytics has made some cutting-edge improvements in the industry as it lowers the business cost and increases productivity. IoT solutions provide effective campaigns across various digital platforms, which shows a great potential to attract more customers towards a business product.
Evolution in Customer Journey Analytics Using Artificial Intelligence
Use of chatbots in customer journey analytics is the biggest step to attract more clients and faithful customers to a business. Artificial intelligent based chatbots can fulfil customer’s requirements and monitor their choices to gain a loyal customer base. Chatbots can easily give a quick-time response and instant solutions for customer queries, which will in turn improve user’s experience and increase company’s revenue.
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Other than AI-based chatbots, developments in big data analysis have major impact on the growth of customer journey analytics. Customers tend to share their personal details with a company that promises various offers and discounts. This big chunk of data need to be analyzed to understand the choices of an individual. Big data analysis helps understand user’s problems, requirements, aspirations, and expectations. Implementing big data analysis in customer journey analytics can provide tailor-made solution for every customer. The ongoing research, incorporation of technology, vast scope for development, and advancements in virtual reality would open new horizons in customer journey analytics.
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