Sports Drink Industry Expected To Enhance Growth Opportunities Within Sports Drink Market, Popular In Teen And Adults Most

Introduction -
Health awareness and consumers rising inclination towards fitness trends have prompted the growth of Sports Drink Market. The sector is driven in a major way by the demand directed from the population of fitness enthusiastic consumers and athletes. Health benefits gained out of sports drinks consumption are the main drivers supporting the development of this segment. Sports Drink Market holds a bright spot in the beverage space. Sports drinks demand will grow at a progressive rate in the developing nations. The notion of good-for-you nutrients on-the-go is primarily driving the growth of the market. Manufacturers are focusing on sourcing high-quality ingredients to meet consumer demand. With an increasing demand for new flavors, market players are constantly innovating to meet the changing tastes and demand of the consumers. With the rapidly changing tastes and preferences of consumers, the demand for new and exotic flavors is growing.
Sports drinks have attracted the attention of consumers owing to the power of social media influencers and celebrity endorsements which primarily trigger the demand of sports beverages. Furthermore, hectic lifestyles coupled with rising disposable incomes are the key growth factors. With changing lifestyle and altering consumer preferences, and strong performance of retail sector have significantly resulted in growing demand of sports drinks. Rising urbanization coupled with cheap labor force, high ranking in ease of doing business index, government incentives & policy support and rising disposable income has attracted international retailers to enter and expand in Asia Pacific and Latin American region and gain strong foothold in the market.

Latest Industry Updates:
December, 2017: Kill Cliff Inc., Atlanta, expanded its portfolio with the addition of a new endurance beverage, Endure and this will provide essential electrolytes and slow-release carbohydrates to support hydration and sustained endurance during exercise
December, 2017: BiProUSA,, a brand of Agropur Inc., a wholly owned subsidiary of Agropur Cooperative, introduced the fourth flavor in its BiPro Protein Water lineup, a caffeinated protein water, Orange BiPro Protein Water
December, 2017: Vitaminwater, a brand of The Coca-Cola Co., plans to launch active, a new line, in January 2018

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Sports Drinks Market Synopsis

Globally, the market for protein has been increasing due to increase in population and disposable income. Today’s generation consumers are fitness conscious and willingness to pay for sports drinks are some of the factors driving the market.

Segments
the market for global sports drink market is segmented on the basis of ingredient, type, end-user and by age; by ingredient the global sports drink market is segmented as citric acid, flavors, & preservatives, salts & electrolytes, carbohydrates, vitamins and others on the basis of sugar content the global sports drink market is segmented as hypotonic, isotonic and hypertonic. Moreover on the basis of the end-user of global sports drink market is segmented athletes, casual consumers and lifestyle user. Additionally the global sports drink market is segmented on basis of age as- teens and adults

Study Objectives of Global Sports Drink Market

•To provide detailed analysis of the market structure along with forecast for the next 10 years of various segments and sub-segments of the global sports drink Market
•To provide insights about factors affecting the market growth
•To Analyze the Global Sports Drink Market based on various factors- price analysis, supply chain analysis, porters five force analysis etc.
•To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW)
•To provide country level analysis of the market with respect to the current market size and future prospective
•To provide country level analysis of the market for segment by ingredient, by sugar content by end-user and by age.
•To provide strategic profiling of the key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market
•To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global sports drink market.

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Key Players

The key players profiled in Global Sports Drink Market report include- Pepsico, Coca cola,Monster beverage co, Arizona Beverage company,Abbott Nutrition co, Glaxosmithkline plc, Living essentials, Britvic plc, Extreme drinks co, AJE group, Arctico beverage company international inc, D'angelo, Champion nutrition inc, and Fraser and neave holdings bhd.

North America
•US
•Canada
•Mexico

Europe
•Germany
•France
•Italy
•Spain
•U.K
•Rest of Europe

Asia– Pacific
•China
•India
•Japan
•Australia
•Rest of Asia-Pacific

RoW:
•Latin America
•Middle East
•Africa

The report for Global Sports Drink Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

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