Press release
Media Planning Software Market Industry: Future Demand, Market Analysis & Outlook to 2022
Media Planning Software Market Industry: Future Demand, Market Analysis & Outlook to 2022
Technavio recognizes the following companies as the key players in the global media planning software market: NextMark, Remags, and comScore.
Commenting on the report, an analyst from Technavios team said: One trend in the market is growing demand for media planning software in APAC. APAC contributed a major share of the world’s spending on advertising in 2017. The gap between APAC and other regions such as North America is declining rapidly in the advertising industry. This has encouraged many advertising agencies and media companies to start more of their operations in APAC.
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According to the report, one driver in the market is increased need for better media planning applications. Microsoft Excel is a widely accepted and used tool for media planning. However, the software has several shortcomings, which could be overcome using software that is created exclusively for media planning. Excel lacks a built-in media planning functionality. The layouts and calculations should be made from scratch and then exported throughout the company's business units as a template.
Further, the report states that one challenge in the market is data privacy and security concerns. There are many companies that provide their solutions on the cloud. For instance, Centro has a media planning software in the cloud platform. Centro Planner, the cloud-based media planning software, replaces spreadsheets, PDFs, and e-mails with a cloud-based system.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
About Media Planning Software
Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.
Technavios analysts forecast the global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.
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Covered in this report
The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Media Planning Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• NextMark
• remags
• comScore
Market driver
• Increased need for better media planning applications
• For a full, detailed list, view our report
Market challenge
• Data privacy and security concerns
• For a full, detailed list, view our report
Market trend
• Growing demand for media planning software in APAC
• For a full, detailed list, view our report
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