Inflight Advertising Market: Report on Global and United States Market, Status and Forecast, by Players, Types and Applications

Market Overview:

In-flight advertising entails advertising through in-flight magazines, overhead storage bins, and setback tray tables, and sales pitches by flight attendants. With the advent of digital media in-flight advertising market has witnessed significant changes. Introduction of targeted advertising through live television and in-flight apps are expected to have a positive impact on the in-flight advertisement market.
With the advent of digital media, advertisers have witnessed a boom in the volume of advertising content that individuals consume on a daily basis. In the in-flight advertising market, digital media advertising is expected to comparatively render traditional in-flight advertising techniques obsolete. Personal computing and personal mobile phone enable advertisers to deliver advertisements to individuals/passengers with original advertising content straight to their personal devices, which is comparatively much more affective compared to traditional methods of in-flight advertising. Digital in-flight creative advertisements add the dimension of interaction to sight, sound, and motion — and greater interaction has been shown to drive brand effectiveness.

As the in-flight advertising market is shifting towards aggressive targeted advertising through Wi-Fi connectivity, e-commerce platform and live TV services, the existing airline hardware is set to become obsolete to a certain extent. In the current scenario the airline are accepting these sudden changes in trend of advertising in order to monetize and develop ancillary revenue streams which is expected to boost airline revenues significantly. As a result, the market for inflight advertising is expected to grow at a CAGR of 11.17%.

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The Leading Market Players in the global Inflight Advertising Market primarily include Panasonic Avionics Corporation, Global Eagle, IMM International, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd., INK, Global Onboard Partners, Atin OOH, Zagoren Collective, and Blue Mushroom. In 2016, these companies had a highest share of the market.

Although the growth rate of technological innovation is exponential, once the technology peaks it is substituted by a newer version which might not be compatible with older hardware. For example, thousands of airlines still offer round proprietary Panasonic Avionics connector for previous generations of iPod and iPhone which were immediately rendered obsolete once apple shifted to lightning cable. The problem airline are set to face in the future is being able to adapt to the pace at which technology changes. Betting on additional revenue through new techniques of advertising might not be as fruitful for airlines if the hardware required for additional revenue needs to be changed every other day.
The report for Global Inflight Advertising Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value, technological advancement, macro economical and governing factors in the market.

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Regional Analysis:
Asia, an emerging region in the long-haul international market, relies heavily on the small and medium widebody aircraft. As a result, a number of such airlines have been entering into service recently, such as Indigo, Tigerair Singapore, Tigerair Australia, and Air Asia, which provides lucrative opportunities to in-flight advertising firms in this region. Existence of in-flight advertising firms such as Atin OOH and Maxposure Media Group have also aided the growth of the market in this region. It is expected that by 2035, more than 16,000 aircraft would be delivered in the region, which is expected to positively impact the in-flight advertising market in the Asia-Pacific region.

Similarly, the Middle East & Africa region has been witnessing a phenomenal increase in its economy, of late. The major factors driving the economy of the region, is the increased air travel and the rising tourism. As the region is located at the crossroads of Asia-Africa and Europe, their local airlines, led by Emirates, Qatar Airways, and Etihad Airlines, are well positioned to compete for the air traffic, globally. Due to the rapid increase in the number of aircraft in the region, it is expected that there would be a significant and simultaneous impact on the market.

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