Event Management Software Global Market Analysis by Key Players 2018: Cvent, Inc., Etouches , Centium Software, Eventbrite, Certain, Inc.

Event Management Software Global Market - Overview

Cvent, Eventbrite, RegOnline, etouches, Bizzabo, ThnderTix, Eventmobi, EventsAir, are some of the popular event management software available in the client market. Cvent which recently merges with its subsidiary Lanyon solutions is the leading market player in event management software industry, followed by Etouches, EventsAir, Bizzabo and Ungerboeck International among others. All companies offers event management software pertaining to a single task whereas Ungerboeck international and Cvent comes under those 10% who are able to provide all features of event management on single software platform.

The Global Event Management Software market is expected to be a very dynamic market and is expected to witness high growth in the coming years. Adoption of cloud platform by industries & corporate, increasing use of smartphones, and increasing frequency of corporate events are some of the factors driving the market.

The fundamental concept behind corporate events is to generate more leads and to create brand awareness in consumer market. The count of attendees would decides the ROI generated from the events. For this, well planned event marketing is required by the event organizers. However, generating leads from events is a challenge for event organizer as there is always an uncertainty of how many attendee would come to join the event. However, lack of awareness especially in developing economies is expected to hamper the market growth in coming years.

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Key Players

Cvent Inc. (U.S.),
Etouches (U.S.),
Eventbrite (U.S.),
Lanyon Solutions Inc. (U.S.),
Bizzabo (U.S.),
Certain Inc. (U.S.),
Regfox LLC (U.S.),
Ungerboeck software International (U.S.),
Pulse network (U.S),
Active network LLC (U.S) among others.

Industry News

November 2017 – Cvent, Inc., a leading cloud based enterprise event management company partnership with Opus Agency, a leading provider of global event experiences. This partnership is expected to benefits their mutual clients with innovation in software by Cvent with support of consultation services provided by Opus thereby support them to leverage their market position.

September 2017 – Eventbrite, a leading ticketing and event technology platform, acquired Ticketfly, a premium ticketing platform provider focused on music venues, promoters and festivals. With this acquisition, Eventbrite has expanded their customer base to live event technology organizing companies and music customers.

November 2017 – etouches, a leading provider of event management software solutions, announced their partnership with UNICEO (United Network of International Corporate Event Organizer), a non-profit international corporate association. With this partnership etouches has got an opportunity to increase its customer base to established leaders. On the other hand, UNICEO members can get benefit from event management software supporting event planning, venue sourcing, and post event analysis.

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Competitive Analysis

Cvent Inc. is the leading market player in Event Management Software market and has occupied highest market share globally in 2016. They offers wide range of solutions which includes event management software, event ticketing software, event venue selection, and mobile event applications to serve their around ten thousand customers worldwide. Recently, in November 2017, United States Department of Commerce has approved company’s privacy shield certification. This would help company to invest resources and people ensuring its data privacy and security.
Etouches, Centium software, Eventbrite, and Bizzabo are some other emerging companies which are fuelling the growth of event management software in coming years.

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