Whipping Agent Market to Incur Rapid Extension During 2017 - 2025

Whipping agent is one kind of food ingredient that helps to enhance the taste and texture of various kind of convenient products and frozen desserts which includes flavored cakes, pastries and ice creams. Volume, texture and mouth feel are the key factors in the end consumer’s enjoyment of an appealing dessert. And whipping agent has those characteristics that can make the dessert look much more creamy and catchy. Along with these significant characteristics, whipping agent provides excellent melting properties, delivery of fast and reliable aeration and foam stability. Whipping agent are available both in retail and commercial sectors.

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Whipping Agent market can be segmented into Application, End User and distribution.

On the basis of Application, Whipping Agent is segmented into Frozen Desserts, Ice creams, Cakes, Confectionery, Juice Concentrates, Smoothies and others (Sherbat or Sherbet).Owing to the large scale application of whipping agent in the production of pastries, cakes and ice creams, the value share for Ice creams and cakes is being anticipated to be higher as compared to other products.

On the basis of end user, Whipping Agent is segmented into HORECA, Food processing and Retail. Taking into account, rise in demand for whipping agent in HORECA and food processing sectors, the volume sales for whipping agent in these two sectors is expected to rise in the forecast period.

On the basis of distribution, the Whipping Agent can be segmented into direct and indirect channel. The indirect channel is further segmented into Supermarket/Hypermarket, Convenience Stores, Specialty Stores and E-Retailers. Due to the increasing demand for whipping agent from the HORECA sector, the growth rate is being expected to be higher in terms of volume sales.

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The global Whipping Agent market has been categorized into seven key regions including North America and Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. According to recent stats, New Zealand leads the world in ice cream consumption of 28.4 liters per year. The country is renowned for the high standard of its dairy products. United States is another country having the second largest consumption of Ice cream annually i.e. 20.8 liters per year. Pastries is the fastest growing category among the baked goods. Asia Pacific and Latin America regions witnessed increased product innovation and penetration for pastries in the global market. Since whipping agent is being used as a prime ingredient in pastries and ice creams, Asia Pacific and North America is being considered as the major market of whipping agent owing to the large scale consumption of these kind of products. Due to the rise in demand for frozen desserts in MEA region especially in the GCC countries, the region is being tagged as the emerging market for whipping agent.

Whipping Agent Market: Demand Driver:

The Millennial population has been on the rise globally. Countries like India, United States, China, and United Kingdom have been known for having larger population of millennial demography. Owing to the busy lifestyle adopted and more and more women entering the workforce sectors has leads to rise in demand for frozen foods and desserts. The millennial population has witnessed higher rate of consumption for frozen desserts in their daily routine. Hence due to the rising demand for frozen desserts such as ice creams, pastries and cakes from the millennial population, helps drive the demand for whipping agent in the global market.

Whipping Agent Market: Key Players:

Some of the key players in this market are BASF SE, Avril Group(Oelon), Univar Inc., Lake Foods, Meggle Foods, Royal FrieslandCampina(Kevit), Acatris, Ingrizo NV, Ingredion Inc. and others.

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