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NeuroTags launches a Technology that actually Prevent Counterfeits of Brands and Increase Sales

02-20-2018 04:45 PM CET | IT, New Media & Software

Press release from: NeuroTags

California (USA)

In a time where the market is consistently flooded with counterfeit products, it is relieving to finally see the technology in the form of NeuroTags, designed to prevent counterfeiting of products.
The medical sector especially is having a tough time tackling counterfeit medicines. According to a study by WHO, in low and middle-income countries, almost 10% of medicines in circulation are either substandard or falsified.

Dr. MariângelaSimão, Assistant Director-General for Access to Medicines, Vaccines, and Pharmaceuticals at WHO says, “Substandard or falsified medicines not only have a tragic impact on individual patients and their families but also are a threat to antimicrobial resistance, adding to the worrying trend of medicines losing their power to treat.”
Fortunately, the sector has a solution that does not rely on complex technology and does not need consumers to go an extra mile to know the genuineness of products. New technology in the country, NeuroTags claims to eliminate counterfeit products from the market.

How NeuroTags handles Counterfeit Products

Tackling one of the most plaguing concerns in the manufacturing industry, NeuroTags assures to offer only legitimate products in the market with its vision and application.
Nitin Gupta (MD, India) says “We understand how technology can be used to fight the counterfeits and how to best use AI for anomaly detection and thereby catching the fakes as they surface.”

“We develop and provide technologies which are difficult and expensive to implement. These technologies are usually used and developed by top Technology Companies such as Facebook, Google, and Amazon.”, says Nitin.
With a breakthrough technology in place, consumers and sellers can now be sure of the fact that what they are purchasing or what they are selling is original, devoid of adulteration or intrusion of any third-party vendor.
With the eCommerce industry has grown by leaps and bounds, it has become easier for some vendors to seep-in duplicate products that look exactly like their original counterparts in the lot. Consumers, too, driven by haste and medical concerns, pick up these counterfeit products without even having proper knowledge of whether their purchase has been genuine or not.

The Technology behind NeuroTags

Unlike other labels or technologies, NeuroTags does not rely on open labels, codes, numbers, or hidden codes that are not completely airtight. The fool-proof technology of NeuroTags consists of two tags that go together. While one code or tag is hidden, the other is open. Every product has a unique code. The first tag on the product will give consumers information on the genuineness of it and scan the second tag will give them the entire details.
If in any case, the outer code tampers with a previous scan, the second scan invalidates the first scan and shows consumers that the product is duplicate. Every scan is recorded at the backend and is updated real-time to offer proper legitimacy tests of products. The technology relies immensely on cloud architecture, QR codes, machine learning, and more to deliver authenticity and relief to consumers, who are hardly aware of how original their product actually is.
One of the other fool-proof methods includes the fact that the superficial tag can only be opened after purchase. If the tag tampers before purchase, the scan records flags and the second scan notifies the consumer of the anomaly. Even under the hood, extreme care is taken to safeguard the data of consumers, ensuring the further security of user data.

Why Should You Use NeuroTags

As consumers, we are either okay with purchasing counterfeit products or do not have a clue on whether our purchase is genuine. Regardless of the case, the consequences only come back to us as side effects. Since it is medicine we are dealing with, we have to be extra cautious about what we buy and how we buy our medications.
The concern is more severe than we think and one of the most practical ways we can fight this is by knowing about our purchase and its authenticity. With a simple and cost-effective technology, NeuroTags firmly puts an end to duplicate products at the grass root levels, ensuring you of a genuine purchase.

NeuroTags is based in California, it’s a group of passionate engineers, security experts, marketing and sales people who want "World to be free of Fakes and Counterfeits".
The company’s founders have worked in companies including Google, Amazon, eBay, Yahoo, and Paypal. Visit www.neurotags.com for more information on this advanced technology backed by Patent Pending Algorithms and AI.

C/O TezMinds Software Pvt. Ltd,
3rd Floor, Akshay Electronics Building,
Survey No: 131/1B/3/2, Ram Indu Park Lane,
PUNE, MAHARASHTRA 411045, India

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