Data Management Platform (DMP) Market 2018 Size, Segments, Growth and Trends by Forecast to 2023
The data management platform includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.
Data management platform is an intelligent form of a data warehouse. The major factor that drive the growth of the Data management Platform is for the higher management, marketers and advertising agencies to get the detailed information about the customer to create personalized ad campaigns and strategically driven ads for higher conversion rates, ROI and customer retention. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers.
The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements. This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness. The Data Management Platform also benefits the end users to analyze the data and match the consumers across various devices. It also helps the marketers to increase the conversion at each stage.
The market for data management is segmented on the basis of Data Type, Data Source and End Users. The Data Management Platform Market uses various methods of data collection such as from the mobile web, mobile apps, web analytics tools, CRM data, POS data, and Social networks among others which are included in the segment by data sources. These data sources help the marketers, ad agencies, and publishers to collect the data either in the form of first party data, or second party data or third party data. Out of these the first party data is most valuable data because of the source of data collection have some form of direct connection with the brand.
They are either the existing customers or the potential customers. Marketers use this type of data to convert the potential users into customers and sell products to existing customers. The first party data holds the highest share in the current market. However, the third party data share continues to grow. Out of data sources, web analytics tools, mobile apps, Social network and POS data show a significant share in terms of data collection.
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Major Key Players:
• Oracle Corporation (U.S.)
• Adobe Systems Inc (U.S.)
• KBM Group LLC (U.S.)
• Rocket Fuel, Inc (U.S.)
• Krux Digital Inc (U.S.)
• Lotame Solutions Inc (U.S.)
• Turn Inc (U.S.)
• Neustar, Inc (U.S.)
• SAS Institute (U.S.)
• SAP SE (Germany)
• Cloudera Inc (U.S.)
• Informatica (U.S.)
The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific.
This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms. Also due to the rise in the cloud services, the majority of data management platform will be cloud based.
For the purpose of this study, Market Research Future has segmented the market of Data Management Platform market into Data Type, Data Source, End - Users, and region.
• First Party Data
• Second Party Data
• Third Party Data
• Web Analytics Tools
• Mobile Web
• Mobile Apps
• CRM Data
• POS Data
• Social Network
End – User:
• Ad Agencies
• North America
• Asia pacific
• Rest of the world.
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• Research firms
• Software Developers
• IT enablers
• Database providers
• Cloud service providers
• Media agencies
• Advertising agencies
• Telecommunication companies
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
List of Tables
Table 1 Data Management Platform Market, By Data Type
Table 2 Data Management Platform Market, By Data Source
Table 3 Data Management Platform Market, By End Users
List of Figures
Figure 1 Research Data Type
Figure 2 Data Management Platform Market, By Data Type (%)
Figure 3 Data Management Platform Market, By Data Source (%)
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