openPR Logo
Press release

Data Management Platform (DMP) Market 2018 Size, Segments, Growth and Trends by Forecast to 2023

02-19-2018 10:43 AM CET | IT, New Media & Software

Press release from: Market Research Future

Data Management Platform (DMP) Market 2018 Size, Segments,

Market Highlights:
The data management platform includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.
Data management platform is an intelligent form of a data warehouse. The major factor that drive the growth of the Data management Platform is for the higher management, marketers and advertising agencies to get the detailed information about the customer to create personalized ad campaigns and strategically driven ads for higher conversion rates, ROI and customer retention. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers.

The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements. This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness. The Data Management Platform also benefits the end users to analyze the data and match the consumers across various devices. It also helps the marketers to increase the conversion at each stage.

The market for data management is segmented on the basis of Data Type, Data Source and End Users. The Data Management Platform Market uses various methods of data collection such as from the mobile web, mobile apps, web analytics tools, CRM data, POS data, and Social networks among others which are included in the segment by data sources. These data sources help the marketers, ad agencies, and publishers to collect the data either in the form of first party data, or second party data or third party data. Out of these the first party data is most valuable data because of the source of data collection have some form of direct connection with the brand.

They are either the existing customers or the potential customers. Marketers use this type of data to convert the potential users into customers and sell products to existing customers. The first party data holds the highest share in the current market. However, the third party data share continues to grow. Out of data sources, web analytics tools, mobile apps, Social network and POS data show a significant share in terms of data collection.

Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/4573

Major Key Players:
• Oracle Corporation (U.S.)
• Adobe Systems Inc (U.S.)
• KBM Group LLC (U.S.)
• Rocket Fuel, Inc (U.S.)
• Krux Digital Inc (U.S.)
• Lotame Solutions Inc (U.S.)
• Turn Inc (U.S.)
• Neustar, Inc (U.S.)
• SAS Institute (U.S.)
• SAP SE (Germany)
• Cloudera Inc (U.S.)
• Informatica (U.S.)

Regional Analysis:
The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific.

This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms. Also due to the rise in the cloud services, the majority of data management platform will be cloud based.

Segments:
For the purpose of this study, Market Research Future has segmented the market of Data Management Platform market into Data Type, Data Source, End - Users, and region.

Data Type:
• First Party Data
• Second Party Data
• Third Party Data

Data Source:
• Web Analytics Tools
• Mobile Web
• Mobile Apps
• CRM Data
• POS Data
• Social Network
• Others

End – User:
• Ad Agencies
• Marketers
• Publishers

Region:
• North America
• Europe
• Asia pacific
• Rest of the world.

Browse Report @ https://www.marketresearchfuture.com/reports/data-management-platform-market-4573

Intended Audience:
• Retailers
• Research firms
• Software Developers
• IT enablers
• Database providers
• Cloud service providers
• Media agencies
• Advertising agencies
• Telecommunication companies

Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
Continued…

List of Tables
Table 1 Data Management Platform Market, By Data Type
Table 2 Data Management Platform Market, By Data Source
Table 3 Data Management Platform Market, By End Users
Continued…

List of Figures
Figure 1 Research Data Type
Figure 2 Data Management Platform Market, By Data Type (%)
Figure 3 Data Management Platform Market, By Data Source (%)
Continued…

About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact:
Market Research Future
Office No. 528, Amanora Chambers
Magarpatta Road, Hadapsar,
Pune - 411028
Maharashtra, India
+1 646 845 9312
Email: sales@marketresearchfuture.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Data Management Platform (DMP) Market 2018 Size, Segments, Growth and Trends by Forecast to 2023 here

News-ID: 948116 • Views: 451

More Releases from Market Research Future

Smart Waste Management Market 2020 Global Analysis by Size, Share, COVID-19 Pand …
Global Smart Waste Management Market – Overview The global Smart Waste Management Market is expected to exhibit a strong 18.6% CAGR over the forecast period from 2018 to 2025, according to the latest research report from Market Research Future (MRFR). The global smart waste management market is expected to reach a valuation of USD 7.8 billion by 2025. The report presents a detailed overview of the global smart waste management market
Wireless Network Infrastructure Ecosystem Market 2020 Global trends, Size, Share …
Global Wireless Network Infrastructure Ecosystem Market Analysis The global Wireless Network Infrastructure Ecosystem Market size is predicted to touch USD 51,716 million at a 10.5% CAGR between 2017- 2023 states the recent Market Research Future (MRFR) analysis. Wireless network infrastructure, simply put, is the software and hardware resources of a complete network connectivity, management, operations, and communication of an enterprise network. Various factors are propelling the global wireless network infrastructure ecosystem market
Edutainment Market Covid-19 Analysis Opportunities, Trends, Statistical Graph, K …
Market Dynamics Developing trends in the industry in terms of time related to learning while entertainment and the introduction of new technology are key factors likely to fuel the growth of the global edutainment market. In addition, many leading players are developing different online gaming that is more appealing and interesting for children and younger generations, and growing investments by key players to improve consumer experience and broaden their product range
Virtual Machine Backup And Recovery Market Covid-19 Analysis Global Size, Compa …
Market Synopsis According to the recent comprehensive research by Market Research Future Reports (MRFR), the global virtual machine backup and recovery market is expected to record a CAGR of 7.5% and value USD 2.21 billion by the end of 2025. The global virtual backup and recovery market has been experiencing high demand at a global level owing to the increased demand across the various sector. The massive volume of generated

All 5 Releases


More Releases for Data

Weather Station Data Logger Collects Meteorological Data
Complete Weather monitoring using an Intelligent Universal Data Logger A construction company needed to collect meteorological data to study the effects of building materials such as roofing tile. CAS DataLoggers provided the dataTaker DT-85 for an environmental monitoring solution. Long-term monitoring of a variety of weather data is required to determine how the products perform under harsh environmental conditions. The field engineer desired a single recording device to connect with
How to turn Data into Smart Data
Both enterprises and individuals have to process some kind of data every day, whether it is a short message, a notification, a piece of news, statistics, a video, etc. If we accumulate all the data acquired in a month, the amount guarantees to shock anyone. Turning data into smart data As we go through the daily pile of data generated, not only must we record it, we also need to make sense
Data Quality and Data Governance Solution Market
In the enterprise data management ecosystem, data quality is a broad term which refers to the quality, integrity, and consistency of data and/or process etc. Data quality also implies the degree of data accuracy and consistency. On the other hand, data governance focusses on the management of data assets by assigning authority, control, and responsibility of data and encompasses three key areas: people, process, and technology. Data quality and data governance
B2B Data Matching Services | Leo Data Services
B2B Data Matching Services - Revolutionary Marketing Campaigns In today's business scenario, managing successfully B2B Data Matching for prospect customer can be a challenge even the most capable organizations. Business to Business Marketing services from Leo Data Services are always customized to meet the needs of the business prospects. We make sure that our clients have quick, reliable access to their data through several possible interface methods that cover everything from data
B2B Data Services - Data Management - Data Providers
When it comes to Online Marketing, B2B Data Services is a well-known name for maintaining reputation among Digital Marketing competitors. It is a one stop shop for start-ups and enterprises looking for cost cutting and out of box solutions in the field of Data Management and services related to Campaign Marketing, Mobile Viral Marketing, Social Media, Search Engine Optimization, Email Marketing Campaigns and Internet Marketing. Sharing space among the well-established
Portable WiFi Data Loggers Record Data Anywhere!
Grant Squirrel Series Offers Reliable Standalone Operation wifi_dataloggersIf you need a device to collect data in the field, in the lab, or on the factory floor, CAS DataLoggers can provide your application with Portable WiFi Data Loggers from Grant Instruments. Common parameters such as Temperature, Humidity, Voltage, Current, Pressure and Force can all be measured and stored using Grant Squirrel series data loggers. These handheld data loggers have internal batteries allowing them