Formfleece moves into cabinets
World market leader in this area: Managing Director Gerrit Becker presents moulded parts made of Formfleece and wood for the furni
Bad Salzuflen / Brakel, Germany. "From our point of view, the suppliers’ fair ZOW with its new concept was a complete success," concludes Gerrit Becker, managing director of the moulded wood specialist Becker in Brakel, Germany, world market leader in the production of moulded wood and Formfleece.
The ZOW in Bad Salzuflen (North Rhine-Westphalia) is a special format that is positioned between exhibition event and business meeting. At the ZOW visitors from the region and neighbouring European countries can entirely focus on their conversations, share knowledge and discuss current market trends within the ZOW workshop atmosphere. The first edition of ZOW under the management of Koelnmesse was eagerly awaited. A great amount of visitors, happy faces and well-attended trade fair grounds in Bad Salzuflen all testified to the event’s success.
"All visitors were very interested trade professionals, some even from abroad. There was a very strong interest in our prototypes made of moulded wood and Formfleece. Among other things, we showed trays made of shaped wood, which were very well received by representatives of international self-service restaurants. We also presented round boxes with lids in hat box format," Gerrit Becker says.
Moulded wood is made of pressed beech wood with decorative cover veneers, which is characterized by its flexibility, stability and good value for money.
"Our new Formfleece inserts for drawers for stowing cutlery, kitchen utensils or jewellery in the bedroom have also received a great deal of attention from international box furniture manufacturers.” Formfleece is made of polyester fibre fleece. The material is versatile and ideal for the furniture industry due to its excellent formability, stability, pleasant feel and sound-absorbing qualities.
"There was also a great demand for acoustic solutions, for instance as an application in the office. Examples are elements that shield individual workplaces from noise or ceiling elements that improve the entire acoustics in the room, so that it is quieter overall. Formfleece is perfect for these purposes," says graduate engineer Joachim Schelper, head of development at Becker.
The suppliers’ fair for furniture industry and interior design in Bad Salzuflen was organised for the first time this year by the Koelnmesse exhibition company. A total of 171 exhibitors from 16 countries presented themselves on 11,000 sqm of exhibition space.
"We really liked the new concept with the workshop character, where all stands are basically very similar and more attention is drawn to the objects presented. In addition, the fair costs no admission. We'll be back next time," explains Gerrit Becker. "If you want to know more about the presented products, feel free to subscribe to our new newsletter at email@example.com."
The German Fritz Becker GmbH & Co KG specialises in the production of customised, ready-to-fit moulded wood parts and is one of the world's leading companies in this field. Recently, the new, sound-absorbing material Formfleece has also been part of the program. Founded in 1936, the company’s headquarter is in Brakel in North Rhine-Westphalia. Here, over 19,000 square meters of moulded wood components are developed and manufactured. Of these, around 40 percent are exported abroad. Becker employs almost 700 people at two locations and has several agencies abroad. Its customers include the international furniture industry, the automotive industry and the interior design industry. Please find further information at www.becker-brakel.de
Head of Development
Fritz Becker KG
Am Königsfeld 15
Tel. + 49-5272-6009-53
Fax. + 49-5272-6009-75
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